Marketing Mix To Prevent Marketing Myths,

Tactful representation of products and services to achieve the long term goals of a company contributes as a successful marketing technique.

Does it so happen that despite several studies and analysis, sometimes your company has just not fallen into the right position? And rigorous perseverance has yet not changed the perception of your product? Well, fret no more! All you need is the strength to know your weakness in order to boost your success. Avoiding the popular myths of marketing, that most of the companies fall into trap of, will get us in track with the necessary marketing mix to follow so as to garnish the best possible outcome.

There are a lot of myths out there that need to be overcome to get an a-ok result for your company. But before that you must know what marketing mix is all about. Marketing mix comprises of all the necessary tools that a company makes use of to get the desired result for their product and services. It is mainly centred around 4P’s. Perfectly practicing the prime P’s will put you into the premier position of your target market. It is all about:
1. Right Product
2. Right Place
3. Right Price
4. Right Promotion

Inspite of all these tools you need to know where you could lack so as to make the most of the 4P’s. Here comes the step of studying the myths and not making the common errors that will lead your campaign into a null situation. Some of them are:

1. I Already Know What My Client Wants It is not necessary that the product your company is presenting complies with the needs of the customer. Analysis, research and studying consumer behaviour is important before introducing a product. Here is when the first marketing mix of knowing the ‘Right Product’ plays an essential role. Studying how your product differs from other competitions of the market and knowing what the customers are looking for helps you put your first foot in the marketing game correctly.

2. A Place Of Maximum Footfall Can Give Maximum Sales Placing a kettle chips packet with lays packet in a normal grocery store will never lead to increased sale of the kettle chips just due to greater footfall in the store. Therefore knowing the ‘Right Place’ for the ‘Right Product’ can work wonders for your company. Kettle chips will always give high sales in a premier store like 24Seven. Where would someone look for the product is the right question before placing it in the market.

3. Marking Up Or Marking Down The Price Leads To Increased Sales The belief that a lower price product will give more sales is a big time myth. Marking down a product can only be misleading and raise doubts about the quality of the product in the minds of the customers. Similarly, marking up the price of some product while highlighting ‘a not so major addition’ will never attract sales for the product. Therefore, deciding the ‘Right Price’ for your product while providing added benefits in regard to its competition in the market can certainly lead to the desired result.

4. Results Are Instant Not true. Obtaining results is a time taking process and can only be attained with the ’Right Promotion’. Awareness, engagement and conversion are the basics steps of promotion. When, where and how to get to customers is what should be targeted while doing promotions. All this begins from creating awareness through campaigns, building engagement by methods such as sampling and assessing conversions through analysis of sales data. Still, it is wrong to believe that all campaigns will bring about ROI. Some campaigns may only work to increase visibility and recognition.

It is understandable to miss out on something or the other while building a campaign for your company. However, Apppl Combine is always on the go to lend you a helping hand while planning your marketing strategies using these tools perfectly. This Delhi NCR based ad agency ensures to cover everything for your brand while strategising the marketing to give the best results. They have an excellent success history in the development of a comprehensive marketing strategy for your brand.