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Friday 28 October 2016
Monday 17 October 2016
To What Extent A Creative Logo Design Can Affect Your Brand Image?
How do we identify a company or a brand? Through logo? Slogan? Brand name?
Most likely, it is to be the
logo. To identify the brand and give the
brand a distinct identity, companies spend countless moolah. To start with, one
of the main things in designing is to define the identity, i.e. to represent
clearly what the brand or company is and how it would want to be perceived and
positioned in the consumer’s mind. A master creation of logo would be one,
where in the user can interact with the logo and then decode the message hidden
behind it.
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