We generally fix our destination before starting any ride and we take the most suitable route towards it. The same way when a company starts its journey, it establishes its own vision and mission that drives it a long way and makes it reach its organizational goals.
Myths turn out to be the trusted truth if not cleared in advance. Brand is one of the most misunderstood topics. People claim that they know the brand well but very few have studied them in-depth.
Strategising is just like the game joins the dots where a company smartly plots each dots to build its brand identity.
Brand
Positioning is the practice of placing a brand and its distinctive offerings in
the mind of the target audience very strategically for the audience to notice
and perceive the brand clearly.
