Monday 21 December 2015

HOW MARKETING IMPROVES BUSINESS GROWTH AND SALES IN SINGAPORE

Marketing Agency in Singapore





















Marketing budgets tend to take a huge chunk of most companies’ yearly budgets. At the end of the year though, where do our dollars go ? Does marketing really contribute significantly to the bottom line? Or should we be focusing our efforts, and company budgets, elsewhere?

Friday 20 November 2015

Canonicalization





















Canonicalisation is the prevalent problem of having the exact content available on both WWW and pages without WWW (www.apppl.com and apppl.com). While it is perceived to be the same, the search engines mistakes it to be two different pages. In many cases, the search engines can figure out that they are the same page and only the inclusion of the canonical URL is in their index.

Monday 16 November 2015

BOLSTERING THE BRAND WITH EVENTS


Event Management













When it comes to brand building, meetings and events are the most influential tools in the array of event professionals and marketers. Event marketing, if done accurately, gives a brand the most valuable experience and builds up market share, increases profits, connects the brand with the audience. While a poorly executed event may just cause heavy damage.

Tuesday 10 November 2015

ENHANCING TRAFFIC THROUGH CONTENT

APPPL COMBINE



















Usually 8 out of 10 pieces of content from a social media marketing firm, shows no activity when it comes to generating website traffic. But it is possible to improve content performance and create something which eventually creates traffic on the targeted website. According to us, it is not enough to see how the content performs.

Wednesday 4 November 2015

RANKBRAIN: Newest SEO Tool

RANKBRAIN

News is that Google have started using a machine-learning artificial intelligence system, which has been named “Rank Brain”. What RankBrain does is, help Google sort through it’s search results. The first story was brought to fore by Bloomberg.

Friday 16 October 2015

MOBILEGEDDON


Mobilegeddon


















In an age, where everything is done online and 150 million websites to browse through, this era is being termed as the “Mobilegeddon”. In this era it is important to cater to customers over the internet as the rise of smart phones has taken over with each person looking to buy one, to a point where 40% of the people with one, are using it to go online most of the times. With the rise in the number of people using a phone to access the internet, it is necessary to have a mobile friendly website.

Monday 12 October 2015

The Urgency For Companies To Shift To Social Media For Various Purposes

SMO & SMM



















Companies or people from the70s or 80s realize how technology has reformed the lives of the people. Technology has made a huge difference in how the people lead their daily lives. Since Facebook came into existence, it has taken over everyone. 

Thursday 17 September 2015

Digital Marketing Strategies For The Growth Of Business

 Apppl Combine






















It is necessarily important for a business to stay in touch with the online plans of a huge & effective space of the World Wide Web for the progress of the business. To remain in the supreme competition for the long haul, you have to bring innovative ideas and new strong strategies.

Monday 24 August 2015

Improve the Visibility of Your Website Through SEO

Improve the Visibility of Your Website through SEO
The old methods of SEO simply don’t work these days. In fact, they can get you penalized. To point you in the right direction, here are a couple of ways to get more exposure to your brand by opting for the right SEO practices:

Wednesday 22 July 2015

How to Build a Brand for Your Online Business

 Apppl Combine

What do you think of when you hear the brand Apple? Words like high-tech, innovative and creative probably come to mind. What about Mercedes? You’re probably thinking expensive, classy and well designed.

Friday 10 April 2015

Consumer’s Choice: That’s What Matters

 Apppl Combine























According to recent studies on consumer behaviour that those consumers who have less knowledge about a product or a brand tend to make the purchase decision based on differences in characteristics or qualities that can be easily compared between options. This study among many others on consumer tastes and changes in preferences provides a deep insight on the consumer in the market.

Saturday 4 April 2015

Product Customization - The Upcoming Trend In Marketing

 Apppl Combine
The new age consumer is fast, smart, and well aware and is able to differentiate between the worth of the brand and the benefit. As the advertising and marketing sector has evolved over the past decade and the customer hasn’t stayed behind.

Tuesday 24 March 2015

Take The Leap, Imagine And Create

 Apppl Combine
































When it comes to advertising in the new age it becomes extremely important to explore new and innovative ways of advertising. Being a creative agency  one needs to be on the constant look out for out of the box ideas.