An Introduction To Marketing

Marketing is defined as activities conducted by the client to promote the purchase or sale of a product or service. Promotion involves advertisement, marketing and delivering products to consumers or other businesses. Some marketing is performed on behalf of a company by affiliates.

The 'marketing principle' suggests that a company should predict the needs and desires of potential consumers and meet them more efficiently than its rivals in order to fulfill its organizational objectives. This concept originated from the book The Wealth of Nations by Adam Smith but would not become widespread until almost 200 years later. Marketing and marketing concepts are directly related.

Given the centrality of customer needs and marketing needs, it is important to have a rich understanding of these concepts.
  

Needs: something that people need to live a happy, secure and safe life. There is a simple adverse outcome when the needs remain unfulfilled: a depression, or death. Needs can be factual and practical, such as the need for food, water, and shelter; or subjective and psychological, such as the need to belong to a family or social group, and self-esteem requirement.

Wants: Everything wanted, desired, or aspired to. For basic survival, desires are not essential and are often shaped by culture or peer groups.

Demands: When the ability to pay is backed by needs and desires, they have the power to become economic demands.

In a normal day to day household routine, marketing and advertisements play an essential role to ensure that the brand becomes more popular amongst the masses or the target audience. One way to ensure a successful campaign is by consulting an advertising agency and finding one can be made even easier with the perfect choice of Apppl Combine. The best ad agency in Delhi NCR with a successful history of campaigns, Apppl Combine surely makes a brilliant choice for brands looking to drop a successful campaign.