MOBILEGEDDON

In an age, where everything is done online and 150 million websites to browse through, this era is being termed as the “Mobilegeddon”. In this era it is important to cater to customers over the internet as the rise of smart phones has taken over with each person looking to buy one, to a point where 40% of the people with one, are using it to go online most of the times. With the rise in the number of people using a phone to access the internet, it is necessary to have a mobile friendly website.

Coders are developing mobile friendly websites to make it a better experience for the user, and is made to save time for the user too. A mobile friendly website needs to keep its page size small, so that it doesn’t take too long to load. A slow loading site might be because of a problem in it’s text size, so it is not a good idea to cram most of the information in one single page as it becomes difficult to read, and anyway, nobody wants to read a lot on a small screen. All a user wants to see is how well the navigation of the website is. If the website is not well designed then it creates low click backs and high bounce rates, both negative for the company, which is a setback while performing SEO(Search Engine Optimization) as Google is completely based on these after the ‘M-Day’ on April 21^st and decreases your website’s rank if it sees a higher bounce rate or a low click back rate.

After naming the Dont’s and the things to keep in mind while building a website, we shall mention the major advantages to building one, the main one being it’s cost, which is very less and doesn’t make a very big difference to the organization’s budget, irrespective of it’s size. Whatever the company’s stature, if it has a mobile responsive website, the chances of attracting more customers increases extraordinarily. Having a better website also helps in making your website’s rank rise to the top through SEO. These changes have led all business organizations to switch and adapt to the ‘modern’ style of conducting business.