When it comes to advertising in the new age it becomes extremely important to explore new and innovative ways of advertising. Being a creative agency one needs to be on the constant look out for out of the box ideas.
A
lot of ad agencies in India have
also created wonders with this philosophy. You may have observed that the most
talked about campaigns in the history of advertising were daring and had ideas
that were totally unexpected. For example the Zoo zoos launched by Vodafone have
been talked about since the day they were launched. Taking a major risk where
unearthly looking creatures enact in an alien language to advertise mobile
connection was something that Vodafone experimented with in order to reach
customers. It was something that nobody had ever thought of and it involved the
major question of whether people would understand the message or not.
Such
an approach to advertising is important in order to break the clutter and
competition and therefore stand out from others. If you are an ad agency in India you need to be
prepared to take that extra leap and do something that people will remember for
a long time and build customers for life.
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