Why Should All Digital Marketers Care About Creativity?

What is creativity?

You can not define creativity to anyone. What creativity is to you, might not be to someone else. It’s how you perceive things.. And on asking our Creative Team, we got different answers for one word ‘Creativity’. To someone it meant expressing and putting your thoughts, to someone it meant motivation, to motivate someone to think, whereas to other few it meant innovation and to think beyond our imagination. 

The evolution of an Ad Agency

To survive as an advertising agency it is imperative that you have a presence in the digital and social space. Though most agencies today offer digital and social solutions, this is not a zone that they would stake their reputation on. The agencies that specialize in digital however, do not usually offer mainline capabilities. On more occasions than not, it seems they do not understand the crux of branding.