The evolution of an Ad Agency

To survive as an advertising agency it is imperative that you have a presence in the digital and social space. Though most agencies today offer digital and social solutions, this is not a zone that they would stake their reputation on. The agencies that specialize in digital however, do not usually offer mainline capabilities. On more occasions than not, it seems they do not understand the crux of branding.

You may have noticed a number of videos that are popular for a while, but you get to hear little from the brand after that. Most of the digital agencies in Gurgaon or anywhere else are not consistent. Therefore, it is only a bonus when you have a reputed Brand Management house who are at par with the best when it comes to digital marketing.

If you are the client, you may need an agency for traditional and another for digital. But this may not last for very long. ‘Being new’ could be the only reason for digital agencies to exist. It is hard to find an agency specializing in print.

The advent of television advertising in America saw a lot of creative agencies specializing in TV commercials, while others focused on print. Today the idea makes little sense, as they are seen as a single entity.

Soon, advertising agencies will evolve to bring everything under one roof and the best agencies are already making it happen. 

Long story short, not having expertise in the digital department will thwart an advertising agency from reaching the best solutions.

Soon, alike the west, digital spent will beat television and print spent, and maybe, traditional media will have a role to play.