The evolution of an Ad Agency

To survive as an advertising agency it is imperative that you have a presence in the digital and social space. Though most agencies today offer digital and social solutions, this is not a zone that they would stake their reputation on. The agencies that specialize in digital however, do not usually offer mainline capabilities. On more occasions than not, it seems they do not understand the crux of branding.

Memoirs Of An Advertising Agency

The perception of a brand by the customer is of utmost importance in not only its acceptance but its longevity. The onus is on the Advertising agency to develop, improve and sustain the brand image. For this to happen, the advertising agency must have tremendous customer insight and understanding and we, here, at the heart of Singapore aim to do just that.

Social Data For New Business

How we attract and sign new clients

You need to take the elements that separate you from the rest of the digital agencies, compliment them with bold strategies and use them to appeal to your clients and their teams. In a city like Delhi, one has to catch the attention of the client first from amongst a myriad of digital agencies. It is a very noisy world. You should decide how you want to be heard.

Digital Agencies in Singapore - Providing The Best Ways of Marketing And Branding

Competition is constant. Everyday a new brand design agency comes into the picture and tries to steal the show with customer driven brand designs that threatens maintaining brand loyalty, making it difficult for business enterprises to emerge from a nascent state and maintaining a brand name right till the very end. Hence, it is important to leave the branding and designing to experts to ensure that the brand you once started with reaches its goal.

The importance of Google AdWords

Here, we intend on sneaking a peek at Google AdWords, Google’s very own advertising service which allows you to place search results for your website on a search engine results page (SERP) by paying for them.
One may use paid search to see immediate results and not necessarily wait for the new site to work its way up the rankings. 

HOW MARKETING IMPROVES BUSINESS GROWTH AND SALES IN SINGAPORE

Marketing budgets tend to take a huge chunk of most companies’ yearly budgets. At the end of the year though, where do our dollars go ? Does marketing really contribute significantly to the bottom line? Or should we be focusing our efforts, and company budgets, elsewhere?

Canonicalization

Canonicalisation is the prevalent problem of having the exact content available on both WWW and pages without WWW (www.apppl.com and apppl.com). While it is perceived to be the same, the search engines mistakes it to be two different pages. In many cases, the search engines can figure out that they are the same page and only the inclusion of the canonical URL is in their index.