The importance of Google AdWords

Here, we intend on sneaking a peek at Google AdWords, Google’s very own advertising service which allows you to place search results for your website on a search engine results page (SERP) by paying for them.
One may use paid search to see immediate results and not necessarily wait for the new site to work its way up the rankings. 

Paid search

This term, used for advertising within the listings of a search engine, usually appear at the top or to the side of the SERP, looking more like organic results. Google places a small yellow ‘Ad’ label on them.

The very basic principles of adwords

The idea is to pick a few keywords that a searcher might use on Google, then creating an advertisement that will appear on the SERP based on those keywords. Competing companies may bid for the same search term, often causing the first few search results to look the same.
You must bid against other marketers on how much you’re willing to pay Google AdWords every time a searcher clicks on your ad. The more you pay-per-click, the more likely your ad will appear in the search results. 
Google also uses something called a ‘quality score’, which means that it is not just the highest bid that is taken into account.

Quality score

Google looks at how relevant and useful your ad is to a searcher and the search terms they’ve used. It also looks at its click-through rate which tells the number of clicks your ad has received previously.

Bidding
The price you’re willing to pay for each time your ad is clicked is called cost-per-click (CPC). You can pick a maximum bid amount, and if you choose the automatic option, Google chooses the bid amount for you within your budget, and theoretically brings you the most clicks possible within that budget. Cost-per-impression (CPM) is another option where you pay the search engine for every 1,000 times your ad appears on the SERP.