PRICEWATERHOUSECOOPERS(PwC) has unveiled a new brand positioning and identity that emphasizes its dedication to using technology to serve clients better globally.
The new branding, featuring fresh visual and verbal elements, will be highlighted by PwC's new global advertising campaign, "So You Can." The campaign was created in partnership with branding firm Future Brand and ad agency McCann, and is rolling out globally in the coming months.
As part of the brand reboot, PwC launched a newly designed logo with a unique "momentum mark", a bright orange signature color, and refreshed visual assets. Along with these, the firm launched a new verbal identity which has been defined as bold, collaborative, and optimistic.
This repositioning strategy complements PwC's overall efforts to assist clients in overcoming new technologies, such as the enterprise deployment of artificial intelligence (AI).
"As technology and other megatrends continue to transform the global economy, it's essential that our brand identity offers a solid foundation for the future," said Antonia Wade, PwC Global Chief Marketing Officer, in a statement on Friday.
PwC in the Philippines has about 6,400 professionals with 2,900 servicing local clients and 3,500 servicing global accounts. PwC has offices in Makati and Pasig and branches in Cebu, Iloilo, and Davao.
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