Graphic Design or a creative is a very strong medium to communicate ideas. The use of color, text, images etc. can be in various forms and thus, below are some of the popular ways in which a Graphic Design can become a Brand Collateral.
1. Visual Identity Graphic Design
A Brand builds relationship with its audience. The brand identity is the direct connect a brands builds with the target audience. The Visual identity communicates the personality, tone and essence of the Brand and its agendas. The visual identity acts as the face of the Brand and communicate all the intangible attributes that a Marketing Collateral will fail to communicate.
2. Marketing & Advertising Graphic Design
Businesses depend on various marketing efforts to target their desired audience set. In order to garner much attention, businessmen avail the services of marketing agency to develop and create marketing collaterals. These collaterals sets a bench mark and talks about the Brand Identity. Good marketing collaterals engage the TG and opens the gates of further discussions. Some examples of marketing graphic designs are-
- Postcards and flyers
- Magazine and newspaper ads
- Posters, banners and billboards
- Brochures (print and digital)
- Signage and trade show displays etc.
3. Interactive UI And UX
Interactive UI and UX indulge people more on the website and develops a fantastic portal to take the conversation ahead. A user interface (UI) is how a user interacts with a device or application. A good UI design makes it easy for the user to have a friendly experience. It focuses on user’s visual experience and the design he/ she sees on-screen.
User experience (UX) is anything and everything done from the initial research phase of the competitors and market analysis to constructing the structure that will suit the target audience and their habits/needs.
4.
Packaging Design
Packaging design communicates a lot to the consumers, it talks about the brand style, tells a Brand story and also builds a direct connect with the audience. Nowadays, concept packaging is more in focus than just putting few elements here and there. Making an appealing packaging design comes from experienced agency who is well-versed with the designing and market knowledge. To give an edge to the normal box, tin and packet, we need an excellent marketing approach blended with smart and conceptual creatives.
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