Increase awareness amongst your target group by creating brand desire and recognition. Creating a brand for your company takes a lot of time and careful planning. Your organization could be the next big icon for your particular product or service. In fact, let’s do one exercise wherein we will look around and we will notice that there are many brands around us. What makes them so popular?
Identifying The Target Group And The Market
What type of customers are you planning to target? How many
competitors are already established in that industry? The success of your
company's branding efforts will rely to some level on the customers you are
pursuing. So it’s important to understand that you cater to the interests of
your potential clientele.
Legalities & Documentation
Research your ideas well so you do not infringe on another
company's brand. Developing your brand is a long term investment and a time
consuming process. Register your trademark legally to protect your company's
name from imposters and any further customer confusion.
Choose simple colors and an easy readable font for your
company’s logo so that it doesn’t become a hurdle for consumers to recall it.
Choosing a graphic that says something about your business may help in creating
that uniqueness.
Celebrity Endorsements
A branding agency in Delhi NCR may help you with the strategies
to reach out to the prospective customers through celebrity endorsements but you
need to remember that grabbing their attention with ads and commercials using a
recognized person or character may certainly give a boost to your sales but you
will need to have deeper pockets to spend that much of money. Another way out
for small brands is that they can create their own character and produce animated
celebrities like M&M® and use it in all sort of video and other ad
campaigns.
Catchy Tag line or Jingle
'Just do it' is a very popular jingle but it is not heard
much now, although people still remember it. What is it that your company do to
leave a mark on on your customer's mind? Is it motivating or pushing them to
start something now in the moment- Just like Nike? Your tag line should be
short, easy to remember and send a loud and clear message to your customer.
Turn your tag line into a musical jingle and your company will become the brand
consumers will always remember.
No comments:
Post a Comment