Effective advertising is to reach out to potential customers and inform them of the products or services. Ideally, the purpose of advertising is to capture the prospective customers’ attention and entice them to use your product. Regardless of the medium, all the advertising should be clear and clutter-free with consistency in approach to position the brand or company as unique.
It must be credible, unique, and memorable in order to work. Most importantly, for any advertising campaign to be successful, enough money must be spent on to provide a media schedule for ad frequency for better ad memorability. Word-of-mouth advertising is still considered as the most effective form of communication. It has all the desired qualities i.e. credibility, high audience attention levels, and friendly audience reception. Whenever possible, an SME should build an advertising program that results in word-of-mouth advertising. Nothing but satisfied customers will help in selling your products/services faster.
To minimize the cost, many things can be done in the way of advertising, promotion, and publicity that cost very little or nothing at all. As always, the major concern is that the advertising does what it is intended to do: cause more people to purchase/buy more and more.
Cultivate Referral Business
Making an Effective marketing schedule and for that advertising does not need to cost a fortune, provided it is spent wisely. To help encourage word-of-mouth advertising, ask for referrals consistently. Depending upon the nature of your business, staying in contact with your existing customers can help generate referrals by keeping your brand name top-of-mind recall. Providing/ Rewarding referral points to customers who provide a referral that brings in new customers.
Brochures & Flyers Can Sell Customers on Your Business
Brochures allow you to provide enticing details about your product or service. Simple three-fold brochure paper (stock) can be designed by an agency such as Ours Apppl Combine.
When designing the brochure we try to keep the focus on making it simple, yet eye-catching and giving the customer as much quality information as you can pack into this identity piece.
Easy to distribute in bulk, these are good in seeking attention! Placing stacks of flyers in building lobbies and tucking them under windshield wipers are done frequently, but for that, you must be willing to alienate some people if you use these methods of distribution.
Explore All Print Media Options
Small display and classified ads in the local & regional newspapers or magazines can be a strong way to reach out to your consumers. Note that the classifieds are read by a huge number of people, especially on the weekends.
Make it look easy for your prospective clients/ customers to learn what you have to offer. Doing the homework is vital i.e. running the ad in the appropriate publication: going through the available media kits in the market. Clear communication is the best as you make it very easy for your buyer to respond to your offer by giving a clear phone number, address and location details if space allows.
Extract media kits from all the local publications for the best deal. Take a look at what they have to offer and at what price. The media kit will give you the demographics and geographic reach of the publication as well as the information about the costing.
Create Your Own Newsletter
Depending upon the nature of business, creating your own newsletter can be an effective way to reach out to customers. The newsletter can be a blend of advertising and anything that gives out information in any form. You can save costs by having the newsletter available on your website so that the users can subscribe to the newsletter online.
Signages and Displays Convey Your Brand Identity
Signage is a key component in establishing the identity for your brand. Bumper stickers, balloons, buttons, decals, and even T-shirts are examples of ad specialty signage that works. Printing your name, logo, tagline and putting across your message on anything you can to resonate better. Don't miss an opportunity to get your word out also to make a regular brand mandate that should be followed for every communication.
Also, consider "branding" the vehicles. Cars and trucks are great mobile billboards. Employee uniforms are another form of sign. Your logo and identity must carry through all the possible aspects of the business. T-shirts are another great signs that even your customers can wear.
Point-of-Purchase Displays Trigger Sales
The importance of POP displays cannot be overplayed. Impulse buying accounts for a huge amount of sales for different products and brands. But it's in the product realm that POP is king.
Usually, it's the manufacturers who bear the cost of POP display advertising. An attractive display is money well-invested by any manufacturer if it offers a retailer to feature the product and which is attractive and urges the consumer to make an impulse buy.
Catalog and Telemarketing Efforts Can Drive Sales
Direct mail and catalogs still remain to be popular despite the rise in online shopping. Whether you use direct mail promotions or develop your own catalog, the demographics of the mailing list (database) is the key to achieving success.
There are other hazards of direct mail, like beyond getting the list right and creating a sharp, accurate, concise, attractive print creative. Then it is for you to make sure that the delivery services are prompt, and the warehouse is well-stocked.
Telemarketing Has Pros and Cons
Telemarketing still makes the difference; sometimes nothing beats a good old-fashioned phone call for building the connection. Look at telephone contact as a way of giving out information or keeping in touch, and avoid thinking of it as a way to close a deal. It gives you a chance for one-on-one communication but carries a risk of being intrusive. For an SME or small company, it might be best to start calling people you've been referred to or recommended by clients or other contacts to network better. To stay in touch with the existing customers, calling to thank them for their business and inform them of the new products or ideas in the market is a good way to keep marching forward with a pre-qualified client base.
No matter what form of electronic marketing one uses, in the end, the focus should always be aimed at tracking the results and refining your efforts to get the best return on investment, as you would with any other marketing initiative.
Trade Shows and Tie-ins Offer Specialized Advertising Opportunities
Trade shows are essential to some types of wholesale and manufacturing businesses, as well as it is essential for the businesses that provide goods and services directly to other businesses. Display boards designs, booth location, and pre- as well as post-show mailings, are carried to high degrees of sophistication (and expense). Tie-ins with another business, co-op ad reimbursements from suppliers whose products you sell, and frequent buyer clubs are all becoming more prevalent in the current advertising environment.
No comments:
Post a Comment