Fabulous Advertising On A Tight Budget

Being a SME or a startup with low funding or no funds at all, shouldn’t stop you at all from advertising! Advertising is all about thinking and coming up with great ideas.

1)     Website strategies- The stepping stone for your business, these are some of small budget website strategies:

•         Getting the domain name and not over building the website, by creating an impressive well built website using less complex template approaches.

•         Listing the website on all your social media and corporate materials to increase the traffic.

•        Optimizing your website for organic search terms is a low cost strategy that will optimize your visibility and make you much easier to find.

•         At last being active and generating new content often to not let the site go stale.

2)   Social media strategies-

•        Use the language of your target audience to keep them engaged.

•        Striking up a conversation, showing them behind the scenes (BTS), Opiniating/ Taking a stand, Fill in the blanks contests and updating the latest news are some of the best ways to make a better connection with your online audience.

•         Blog is the new rage these days, it’s your choice to start your own blog. But it is always helpful because you get a loyal set of readers & viewers and you are always updated with what’s happening around.

3)   Email strategies-

•         Taking emailers and email marketing as easy can cost your business a lot. Work on the opted names which will be a gold mine of low cost leads and sales.

•         Creating emailers with a catchy promotional message and all the important information.

•         Running an email copy through a spam detection tool like Email Exam, Acxicom Digital, or Lyrics Content Checker to ensure that your emails don’t fly to the spam folder.

These inexpensive marketing strategies will help in the engagement of customers, and ultimately help in your brand building. It’s not always about the money, that you have to spend on marketing and advertising. It’s about time and effort you put in generating your ideas and bringing them to some relevance to your customers.