5 Things We Can Learn From Our Competition

As Delhi’s leading advertising agency, we work with the belief that a smart person learns more from his rival’s than a fool from his friends. We believe that we can learn what not to do, as well catch on to some current trends, if missed. Here are 5 things your competitors can teach you about marketing.

      1)     Learn By Design

If you’re starting out a new business and you need a website but don’t know where to start. Check out your competitor’s website, they’ve probably been there long to know what people are looking for and if not you can always learn what not to do. You may even pick up a few elements from their design and customize them to make it your own. As long as you end up creating something original, it doesn’t matter where your inspiration comes from.

      2)    Good Content

It’s very important to know what strategies our competitors are using, the strategy is clearly visible from the content they put up. We can learn what to/ what not to write, the image being portrayed by the brand and what markets are being targeted by them. This helps us create something visibly different and unique.

      3)    Interaction With customers

Find out how your competitors are interacting or not interacting with their customers/clients. Use this to your advantage and capitalize on everything your competitors are not doing.

      4)    Solving problems

Do research on how your competitors over certain hurdles that are generic in nature, they might be able to guide you on how to resolve your problems. If not, they might inspire you to do something differently and capitalize on what has been missed by your competitors.

       5)    Having an identity

Last but definitely not the least, the most important thin your competitor can teach you is how to be different from them.  In today’s world there are so any choices that it has become very difficult to stand out. The key is simple. Just think of an original concept based around your vision and you will automatically be different.

As a leading advertising agency in Delhi, we have learnt a lot from our competitors and we hope you do too. Do keep these points in mind the next time you come across a competitor before you start attacking them.