What About A Brand Name

One of the most challenging and thinking from client perspective, disruptive business experiences is ‘re-branding or revamping’ (or corporate re-identification, as it was called in another day). ‘Re-branding’ is referred to as a graphic dress here— the typographic, chromatic, and symbolic rendering of the corporate moniker.

5 Things To Keep In Mind When Renaming An Established Brand

As the brands evolve, it’s becomes more of a necessity to redefine themselves or rebrand in order to clarify their new value proposition in the market. But the consideration of renaming an established, successful brand comes at a cost and with the rebranding process comes many questions.