Brands stand for emotions, it’s true that
people connect to brands on a psychological level and use them to reflect their
personality. As a case like this, it’s equally important for a brand to know
what personality it holds. If messed up with, it wouldn’t be a hassle free ride
between your brand and the customers. Brand Archetypes are basically
personality traits of your brand, answering for a brand on ‘Who are you’? And
how do you approach people?
