Heard Of Brand Archetypes? Find Out What’s The One For Your Brand

Brands stand for emotions, it’s true that people connect to brands on a psychological level and use them to reflect their personality. As a case like this, it’s equally important for a brand to know what personality it holds. If messed up with, it wouldn’t be a hassle free ride between your brand and the customers. Brand Archetypes are basically personality traits of your brand, answering for a brand on ‘Who are you’? And how do you approach people?

There are 12 brand archetypes that your brand can fall under:

1. The Innocent: It’s all about being happy, pure and content
   
   
2. The Regular Guy or Gal: To connect with others and support them
   
   
3. The Hero: Is here to help and improve the world
   
   
4. The Outlaw: Breaks rules and paves the way for change
   
   
5. The Explorer: Adventurous and happy with new experiences
   
   
6. The Creator: Imaginative and creates something meaningful
   
   
7. The Ruler: A Leader creating order from chaos
   
   
8. The Magician: Creates special things to make dreams come true
   
   
9. The Lover: Passionate and the one that inspires love
   
   
10. The Caregiver: Generous and takes care of others
    
    
11. The Jester: Is mischievous and has an amazing sense of humor
    
    
12. The Sage: Is wise and a perfect source of information

Want to match your brand’s personality to the consumer’s personality? Connect with Apppl Combine, the best advertising agency to give your brand its true identification and revolution!