Birla Tyre Rebrands with Bold New Identity Under Fresh Ownership

 

Birla Tyre has unveiled a new brand identity, such as a new logo and redeveloped corporate website, as a key moment in the evolution of the company under its new owners. The rebranding follows the takeover of the business by a Himadri Speciality Chemical-led consortium and Dalmia Refractories.

At the center of the new visual identity is a contemporary wordmark that signifies pace and advancement, complemented by a tiger mascot christened "Tyger." The mascot, the company says, signifies power, quickness, and leadership. The color scheme of the logo, blue and orange, signifies trust and optimism.

A spokesman for the company said the rebranding is more than a cosmetic refresh. "It's a reinforcement of our commitment to purposeful growth and innovation for the future," they explained. The new identity captures three key pillars: Birla Tyre's rich heritage, future-focused products, and a passion for innovation.

This rebranding is being done as part of a larger strategic push to reposition Birla Tyre in the domestic as well as international markets. The company is set to roll out a multi-channel marketing campaign covering digital, TV, print, and out-of-home media with the aim of creating greater brand recall and reaching more people.

Under new ownership, Birla Tyre has been injected with new capital and operational restructuring. The firm is now looking at re-entering strategic markets, increasing its distribution reach, and driving product development around new mobility trends and changing consumer aspirations.

Historically famous for its tough and superior-quality tyres, especially in the commercial and off-road divisions, Birla Tyre experienced drastic setbacks that culminated in the recent change of ownership. Now, the new promoters are looking to restore the brand's glory through innovation and strategic market penetration.

This change reflects a broader shift of consolidation in India's tire sector, with firms strategically investing to increase competitiveness. For Birla Tyre, the rebranding is a daring move to regain its footing in an ever-changing automotive landscape.

At Apppl Combine, we recognize that successful brand transformation is critical in fostering genuine connections and realizing long-term success. If you're prepared to rediscover your brand persona and shine in today's fast-paced and competitive environment, we can assist you. Together, we can take your vision and turn it into a compelling brand narrative—one that resonates with your audience, builds their trust, and enables long-lasting success.

Let's start the next chapter in your brand story—contact us today.

ZEE5 Unveils New Brand Identity, Focuses on Multilingual Storytelling

 

ZEE5, the Indian OTT platform owned by Zee Entertainment Enterpriseas, has rolled out a new brand identity and strategic realignment to reaffirm its position as India's own homegrown, multilingual streaming space. Steeped in the idea 'Apni Bhasha, Apni Kahaniyan' (Our Language, Our Stories), the relaunch focuses on hyper-personalised, language-led storytelling to cater to India's multilingual audience with diverse cultures.

This transformation of ZEE5's brand reflects a three-pronged strategy of content innovation, better user experience, and lowering costs. As the focus shifts directly towards regional storytelling, the platform seeks to bridge audiences closer to stories with roots in local cultures, languages, and experiences.

A New Identity for a New Era

As a part of the makeover, ZEE5 has rolled out a new visual identity and user interface that embodies simplicity, inclusions, and personalisation. Powered by AI-based technology, the platform now has improved navigation and personally recommended content driven by user preferences, language, and viewing history.

“Our new brand identity marks a pivotal step in our journey to become a deeply personalised, language-first platform that mirrors the diversity of Indian audiences,” said Amit Goenka, President - Digital Businesses & Platforms, Zee Entertainment Enterprises. “We’re committed to deepening our engagement through culturally resonant storytelling while scaling globally with a tech-enabled, intuitive platform.”

Language-Led Content and Subscription Strategy

ZEE5's new content agenda is centered around original content and crafted experiences in several Indian languages such as Hindi, Tamil, Telugu, Malayalam, Kannada, Bengali, Marathi, Punjabi, and Bhojpuri. The platform will treat every language vertical as a separate unit, crafting customized content pipelines drawn from folklore, local mythology, and true tales reflecting each locale's spirit.

During FY26, ZEE5 is going to introduce more than 130 fresh titles across genres, including original series, feature films, non-fiction formats, and live programming. To go along with this, the service is also introducing language-specific membership plans with a focus on affordability and greater penetration in markets:

Language Packs from ₹120/month

Hindi Pack (Punjabi & Bhojpuri included): ₹220/month

All-Access Pack: ₹320/month

Annual plans will also be available in tiers.

Hyperlocal Personalisation and National Reach

ZEE5's new brand campaign, based on the theme of 'Apni Bhasha. Apni Kahaniyan', has been launched in seven Indian languages to connect with consumers in both urban and tier 2/3 cities as well as Indian diaspora outside India. The campaign is based on the understanding that language is a strong and effective identity and emotional connection marker.

"Language is belonging," said Kartik Mahadev, Chief Marketing Officer, Zee Entertainment Enterprises. "A story in your own language doesn't merely entertain—it belongs. This campaign celebrates that deeply personal belonging to stories."

Raghavendra Hunsur, Chief Content Officer, supplemented, "At ZEE5, we're not only growing what we produce, but also whom we produce it for. Whether it's long-form series or try-out short-form content, we are dedicated to reflecting the day-to-day realities of our audiences in their own languages."

Partnering for Brand Transformation

At Apppl Combine, we think that strategic brand development is at the center of significant relationships and long-term business prosperity. In an overcrowded digital marketplace, developing an unmistakable and memorable brand image is more critical than ever.

Whether you need to revive your brand, dial in your positioning, or share your story in a way that really matters—we can assist. Let's partner to bring your vision to life as a compelling story that sparks trust, builds connections, and drives growth.

Ready to write the next chapter of your brand's story? Contact us at Apppl Combine, and let's create something amazing together.

Zydus Wellness Redefines Its Brand Identity for a Purpose-Driven Future

 

Focusing on science and people, the new identity represents a strategic pivot in the firm's transformation.

ZydusWellness, one of the top science-driven FMCG players, has announced the introduction of its new corporate brand identity, a major milestone in its continuing transformation. The rebranding indicates the company's focus on innovation, diversity, and greater stakeholder engagement.

The new identity also includes a new teal and purple color scheme. The teal heart represents science, trust, and clarity—central values that steer the company's product innovation. The purple heart, on the other hand, represents care, empathy, and understanding. These two colors depict Zydus Wellness' holistic strategy for health, science, and community connection.

Tarun Arora, CEO and Whole-time Director of Zydus Wellness, had this to say about the rebrand:

As the wellness landscape evolves, our new brand identity confirms our dedication to embracing change, broadening our evidence-based portfolio, and growing our reach through digital wellness innovation and sustainable behaviors. This revitalization is not only a visual change—it reflects our renewed commitment to becoming a more inclusive, innovative, and consumer-centric organization bounded by shared purpose.

The rebrand is coupled with good financial performance. Zydus Wellness' consolidated net sales were ₹26,912 million for FY 2024-25, up by 16.2% year on year. The net profit (excluding exceptional items and deferred tax assets) was higher by 30% at ₹3,410 million, and EBITDA was higher by 23.2% at ₹3,797 million.

With its new branding, Zydus Wellness seeks to enhance its positioning as a future-forward wellness leader grounded in science and fueled by purpose.

At Apppl Combine, we understand the importance of strategic brand transformations and how they play a vital role in ensuring brand resonance and long-term success. Let’s collaborate to elevate your brand identity and carve a distinct niche in the competitive landscape. Connect with us today, and let's transform possibilities into realities. Together, we will shape a brand narrative that resonates with your audience, builds trust, and drives sustainable success.

Zee Media Rebrands with Bold New ‘Z’ Identity: A Fresh Chapter in Journalism

In a history-making step that marks the beginning of a new era in its growth, Zee Media Corporation Limited (ZMCL) has launched a converged brand identity, which will reconfigure its presence on all national and regional news channels. This monumental shift is a strong endorsement of the company's dedication to factual, impactful, and viewer-focused journalism. By launching the 'Z' brand, Zee Media is making a definitive statement about clarity, consistency, and trust — values that are at the very core of its journalistic mission.

As the news media business is currently under intense scrutiny for its credibility, Zee Media's rebranding is a timely declaration of its commitment to providing unvarnished truth and rich narrative. The new 'Z' is more than a logo; it represents a commitment to serve the multicultural people of Bharat with substantive journalism that appeals to both mind and heart. From cityscapes to rural landscapes, Zee Media's 'Z' brand seeks to build bridges and reaffirm itself as a news network that addresses the people directly, with content that speaks to their hearts and minds.

The 'Z' identity, in its fearless minimalism, reflects Zee Media's objective of reaching citizens on a deeper, more human plane. In an age where news is no longer merely headlines, the new 'Z' is committed to offering a stage for the people's voice and encouraging enlightened, democratic discourse. The new identity of Zee Media is an evolving, contemporary force in journalism that brings together innovative technology with a strong commitment to meaningful reporting.

The new, contemporary look of the 'Z' mark is inspired by India's cultural diversity and communicates a forward-looking image that is digitally enabled and emotionally aware. The look is dynamic and flexible, as are the changing needs of the Zee Media audiences that it reaches out to. The change is not merely a cosmetic revamp but represents a massive shift in the editorial trajectory of the company and technological upgrade.

In his rebranding statement, Zee Media Corporation CEO Mr. Karan Abhishek Singh stated, "Zee Media has been a trusted voice in Indian journalism for more than three decades. The 'Z' transformation speaks to our forward-thinking push while staying rooted deeply in our heritage.". As we move ahead in this digital-first world, our intention is to craft stories that count—stories imparted with the clarity, audacity, and trustworthiness that the 'Z' embodies.

The scale of this rebranding is historic in its sweep, transforming not only the parent national channels such as Zee News, Zee Business, and Zee Bharat, but also regional behemoths such as Zee 24 Taas, Zee 24 Kalak, Zee Uttar Pradesh Uttarakhand, Zee Bihar Jharkhand, and Zee Madhya Pradesh Chhattisgarh. Across all channels, all of them will now carry the single 'Z' brand identity—a mark of credibility, simplicity, and emotional insight that will strike a chord with millions of television viewers.

This branding exercise is much deeper than mere looks. It's a mindset of Zee Media's ongoing quest to further connect with viewers, stand by journalistic principles, and accept the power of technology to present news in a manner that is both interactive and informative. Underlying this makeover is an increased sense of responsibility, which is an expression of the network's very essence: to enrich lives around the world through celebration of optimism, togetherness, and the power of shared experiences.

With its 'Z' identity, Zee Media makes its move towards revolutionizing the media space. As the company repositions its brand, it is also reasserting its alignment with the people it serves—providing journalism that is not only credible but also empathetic and empowering.

At Apppl Combine, we believe in the revolutionary potential of strategic brand building to build intense connections and propel long-term success. Whether your goal is to take your brand to unprecedented heights or create a special space in the competitive world today, we're here to collaborate with you. Let's work together to bring your vision to reality and create a story that engages your audience, instills enduring trust, and sustains long-term growth. Reach out to us today and let's start your brand's next great chapter.

Max to Be Rebranded as HBO Max, Focusing on Premium Streaming Content

In a major step to cut its teeth on its brand identity, Warner Bros. Discovery (WBD) has confirmed that its streaming platform, Max, will be renamed HBO Max from this summer. The move was revealed at the Warner Bros. Discovery Upfront presentation in New York.

The rebranding is set to reaffirm the platform's positioning as a go-to destination for premium, high-quality content. While streaming services keep competing for consumer interest, WBD views the HBO brand—historically synonymous with best-in-class programming—as a key asset for stimulating growth and bolstering its content strategy.

A Return to HBO's Strong Legacy

David Zaslav, president and CEO of Warner Bros. Discovery, underscored that the impressive success of the company in streaming owes much to its concentration on quality programming. He is confident that the rebirth of HBO in the Max platform will broaden its appeal for both existing subscribers and prospective audiences.

"Today we are reintroducing HBO, the brand that stands for the very best in media, to further fuel that growth in the years to come," stated Zaslav. He emphasized that the legacy and recognition of the HBO brand will be a foundation on which the platform's future course is built.

Emphasis on Unique, High-Quality Content

The rebranding is accompanied by a more developed vision for Max's content. Where streaming platforms typically attempt to appeal to a wide, general audience, WBD is going in a more targeted direction.

JB Perrette, president and CEO of Streaming at WBD, said: "We will keep focusing on what differentiates us – not everything for everyone in a household, but something unique and excellent for adults and families." Perrette's words emphasize the platform's dedication to providing programming that speaks directly to its audience, as opposed to trying to be an across-the-board service.

Casey Bloys, HBO and Max Content chairman and CEO, also shared the sentiment, commenting that the rebranding to HBO Max is more in line with their current consumer proposition. "It makes it very clear our implicit vow to provide content that is known to be distinct and, to borrow a phrase we always used at HBO, worth paying for," Bloys stated.

What's Next for HBO Max?

With the renaming to HBO Max, WBD is positioning itself to compete better in a competitive streaming environment. The platform will still provide a wide variety of original shows, movies, and exclusive content, with a specific focus on quality and uniqueness.

This development not only shows that WBD has faith in the power of the HBO brand but also marks a direction toward more focused, high-end programming appealing to a loyal and fervent fanbase.

At Apppl Combine, we are convinced in the potential of strategic brand development to create impactful connections and catalyze enduring success. Whether you're willing to take your brand to new heights and occupy a unique space in the contemporary competitive environment, we're here to partner with you. Let's transform your vision into a powerful brand narrative that speaks to your audience, establishes enduring confidence, and powers sustained growth. Get in touch with us today, and let's start your next exciting chapter.

Google Unveils Redesigned ‘G’ Logo After Nearly a Decade

 

May 2025 — In an almost-decade-long operation of stealth, Google has secretly renovated its famous 'G' logo. The transition may look tiny, yet it indicates an insidious modification within the business' design language in accordance with increasing emphasis on artificial intelligence (AI) as well as having an even stronger single brand for every platform.

A New Look for the AI Age

The new 'G' logo eliminates the old blocky shape of four different colors. Rather, it employs a flowing, smooth gradient that merges Google's characteristic red, yellow, green, and blue. This provides the logo with a contemporary and more unified look, which is consistent with other recent AI-themed branding such as Gemini and AI Mode in Search.

This shift is not about aesthetics alone. It indicates that Google desires a cleaner and more adaptable identity that flows evenly across platforms, reflecting its emphasis on AI and technology responsive to users' needs.

Gradual Rollout

The new logo has begun surfacing on the Google app on iOS devices and Pixel smartphones. A few Android beta users running version 16.18 of the Google Search app have also noticed the new logo. Nevertheless, most web platforms and devices continue to display the traditional segmented 'G', which means the update is rolling out incrementally.

Interestingly, Google never officially confirmed the change, allowing users to stumble upon it by themselves. This silent rollout may indicate that additional changes are imminent for other Google platforms, including Chrome, Maps, and Drive.

A Decade in the Making

The most recent significant Google logo redesign occurred in 2015 when the company unveiled a new sans-serif lettering and the initial independent 'G' logo. The redesign was intended to be mobile-friendly and up-to-date.

Now, in 2025, Google’s design is evolving again. As the company’s technology, especially AI, continues to grow, its visual identity is also adapting. This logo update follows the pattern seen with the redesigned Google Play logo in 2022 — a thoughtful and gradual evolution.

Why This Matters

The new 'G' logo is not merely a superficial tweak. It marks the fact that Google is stepping into a new era in which AI, machine learning, and accessible technology are central to its identity. The revamped logo looks dynamic and vibrant, capturing the technology and dynamism behind Google's products and services.

The more people pay attention to the change, it's evident that Google is remodeling its visual identity to align with its new purposes.

Ready to Evolve Your Brand?

Evolving your brand is important in creating authentic, lasting relationships with your audience, and Apppl Combine thinks the same way. If your brand is ready to have a new look that will make you stand out in the current competitive landscape, we're on hand to assist.

Let's collaborate to bring your vision to life, build a compelling brand narrative, and develop trust with your audience. Reach out to us today and let's elevate your brand to new heights.

PwC Unveils Brand Refresh Featuring New Logo and Identity

 

PRICEWATERHOUSECOOPERS(PwC) has unveiled a new brand positioning and identity that emphasizes its dedication to using technology to serve clients better globally.

The new branding, featuring fresh visual and verbal elements, will be highlighted by PwC's new global advertising campaign, "So You Can." The campaign was created in partnership with branding firm Future Brand and ad agency McCann, and is rolling out globally in the coming months.

As part of the brand reboot, PwC launched a newly designed logo with a unique "momentum mark", a bright orange signature color, and refreshed visual assets. Along with these, the firm launched a new verbal identity which has been defined as bold, collaborative, and optimistic.

This repositioning strategy complements PwC's overall efforts to assist clients in overcoming new technologies, such as the enterprise deployment of artificial intelligence (AI).

"As technology and other megatrends continue to transform the global economy, it's essential that our brand identity offers a solid foundation for the future," said Antonia Wade, PwC Global Chief Marketing Officer, in a statement on Friday.

PwC in the Philippines has about 6,400 professionals with 2,900 servicing local clients and 3,500 servicing global accounts. PwC has offices in Makati and Pasig and branches in Cebu, Iloilo, and Davao.

At AppplCombine, we are convinced that strategic brand evolution is the way to forge lasting relationships and stimulate long-term growth. If you want to recreate your brand image and make an impact in today's dynamic marketplace, our experts are here to collaborate with you. Let's work together to realize your vision, develop an engaging brand story, and establish lasting trust with your consumer base. Contact us today — let's elevate your brand to new levels.

Max’s Logo Redesign Signals Shift to HBO’s Premium Identity

 

Max, previously HBO Max, has released a dramatic revamp of its logo and visual brand, reflecting a change in direction under Warner Bros. Discovery leadership. The new look, recently rolled out, features a striking black-and-white color palette and a smooth, contemporary font closely resembling the iconic HBO branding.

Warner Bros. Discovery's move to revamp Max's brand is not merely superficial. The rebranding is intended to highlight the link between Max and its parent company's heritage of high-end content, most significantly HBO's robust brand equity. The action is viewed as a bid to solidify the streaming service's position in a crowded market, reaffirming its image for high-quality, subscription-based programming.

New Logo, Familiar Vibes

The redesigned logo includes a stark black background and white lettering, an unambiguous reference to HBO's own classic look. The transformation is subtle yet striking, as it holds on to the HBO brand while keeping it separate from the previous, brighter Max identity.

Based on Variety and The Verge's reports, the move is indicative of Warner Bros. Discovery's larger strategy to consolidate its portfolio and create a stronger, more consistent brand image. The new logo and palette are set to become a major part of the streaming service's branding and positioning in the future.

A Nod to HBO's Legacy

Though Max had originally debuted under the name HBO Max, the new rebranded logo appears intended to access the heritage of the HBO brand. This is a business move to remind viewers of Max's high reputation for hosting such critically praised shows as Game of Thrones, Succession, and Euphoria—all signature HBO shows.

The visual refresh is designed to make it clearer what the service's mission is: to provide a high-end streaming experience with programming that has broad appeal, from big movies to best-in-class TV series. Industry observers have pointed out that the more minimalist look could find an audience in the increasing desire for simplicity and refinement in the digital entertainment category.

Max's Strategic Shift Under Warner Bros. Discovery

As Max continues to evolve under Warner Bros. Discovery’s leadership, the company’s brand overhaul signals a broader effort to unify its various media properties. The redesign follows other significant changes within the company, including the integration of Discovery+ content into Max, aiming to create a more comprehensive platform.

Although it's early days yet, experts think the new branding could assist Max in standing out from a saturated streaming environment. By positioning itself more strongly behind HBO's hallowed heritage, Max could gain fresh momentum among consumers who appreciate premium, original content.

At Apppl Combine, we believe that strategic brand evolution is essential for forging meaningful connections and driving long-term growth. If you're ready to elevate your brand identity and stand out in today’s competitive landscape, we’re here to guide you. Let’s collaborate to bring your vision to life, craft a captivating brand narrative, and build lasting trust with your audience. Get in touch with us today, and let's take your brand to new heights.

Conclusion

Max's rebrand is more than a visual refresh; it's a strategic play that recognizes the power of the HBO brand while setting the streaming service up for long-term success. As Warner Bros. Discovery keeps pushing the boundaries in streaming, this fresh look could be the opening salvo of a bigger change.

Hindalco Industries Unveils Its New Brand Identity to Reflect Growth

 

 

The Aditya Birla Group's Hindalco Industries has unveiled a thrilling new brand identity that reflects its evolution as a leader in engineered solutions instead of merely a materials provider. Its new identity focuses on its changing role in sectors like electric mobility, renewable energy, energy storage, and advanced electronics.

The launch of the new brand was a milestone occasion, presided over by Chairman Kumar Mangalam Birla and attended by policymakers, business associates, and industry titans.

Kumar Mangalam Birla shared his views, saying, "Hindalco has become a global leader, with 52 plants across 10 nations, contributing to a portfolio of high-value products that power the world economy. We are putting Rs 450 billion into our aluminium, copper, and alumina business, on next-gen, precision-engineered solutions."

The new logo, featuring a contemporary and energetic 'H', symbolizes Hindalco's future-oriented philosophy and its resolve to spearhead India's industrial and green future. The rebranding reflects its aspiration to innovate, acquire the best people, and foster a high-performance culture.

Managing Director Satish Pai underscored, "This is a turning point in our journey. Hindalco is now poised to offer innovative solutions, with an emphasis on sustainability, circularity, and precision. These are the bedrock values of our transformation, to build a legacy that will endure."

Hindalco's innovations in applications such as automotive, aerospace, and packaging are already causing ripples. In electric cars, the company is offering light-weighting materials that are efficient. In packaging, they are leading circular approaches for minimizing waste and enhancing recyclability. The firm is also developing specialized materials for applications in energy storage.

Sustainability continues to be at the core of Hindalco's strategy, with constant initiatives such as India's first e-waste recycling facility and a 100MW Odisha renewable energy project, combining wind, solar, and hydro storage to provide clean power.

For the fifth year running, Hindalco has been named the world's most sustainable aluminium company in the S&P Global Corporate Sustainability Assessment, reflecting its commitment to sustainable practices and alignment with India's net-zero ambitions. 

At Apppl Combine, we're of the opinion that a robust, developed brand identity is the building block of creating significant connections and sustainable growth. If you're looking to elevate your brand to great heights and break through in this fast-paced day and age of the market, we're on hand to advise you every step of the way. Let us work together and craft a mighty brand narrative that speaks to your audience, gains their trust, and drives you to success over the years ahead. Get in touch with us today, and let's share the thrilling process of building the future of your brand together.

BEML’s Bold Rebranding: Introducing ‘Infinix’ at Aero India 2025

 

BEML is one among the torchbearers of engineering and manufacturing and has heralded its rebranding with the new brand identity-'Infinix,' which was recently opened at Aero India 2025. The inauguration of the new logo was done at the BEML stall by Admiral Dinesh Kumar Tripathi PVSM, AVSM, NM, Chief of Naval Staff (CNS), along with Shantanu Roy, CMD of BEML, and functional directors and senior Defence Forces officers. The event featured captivating motion graphics that traced BEML's remarkable 60-year journey of evolution and excellence. The Infinix symbol is also BEML's commitment to transformation and innovation. The Phoenix, shown breaking away from its boundary, symbolizes growth, resilience, and the spirit of reinvention. The word "Infinix" fuses both concepts together; Infinity and Phoenix - the twin ideals that BEML dedicates itself to: engineering excellence and mobility solutions, and forward-looking advanced technology. The sleeker and dynamic design implies efficiency and progress as well as the company's vision for the future.

Admiral Tripathi congratulated BEML on this transformative milestone. "I extend my heartfelt congratulations to the leadership and entire team of BEML on this historic occasion. The unveiling of 'Infinix' reflects your bold vision to emerge as one of India's most valuable companies, both nationally and globally. As BEML ventures into futuristic sectors, driving national progress and technological excellence, I have no doubt that even greater milestones lie ahead," said Admiral Tripathi.

Shantanu Roy, CMD of BEML, was enthusiastic and said, "The new logo symbolizes our evolution from a legacy-driven enterprise to a global force in engineering, leading the way in key sectors. This transformation mirrors our aspirations to expand into new markets, explore emerging technologies, and embrace the challenges of tomorrow with unmatched vigor and determination. It carries with it the collective dreams and ambitions of BEML's people such as employees, partners, stakeholders, and customers. It is a symbol of our shared purpose to create value, drive progress, and leave an indelible mark on the world."

BEML Showcases at Aero India 2025

Aero India 2025 will be a new milestone event for BEML in showcasing current value additions in aerospace, defence, and strategic engineering. It will feature the latest sophisticated Unmanned Aerial Vehicles (UAVs), among which would be high-accuracy reconnaissance and surveillance UAVs like Vihangam-35 developed in joint collaboration with IIT Kanpur, in addition to next-generation remotely piloted aircraft systems such as Abhinandan HNX50.

In addition to the above, BEML shall present to visitors its large set of offerings in the Space and Missile Technology arena such as its ISO Grid Panels developed for ISRO within the ambit of ISRO's LVM3 launch program and Last Alloy Structures designed for advanced launch vehicles. The excellence of the Company in missile technology shall be showcased through the finest missile casings very much critical to defence programs in India like the Akash and Kusha missile systems.

Aircraft and Helicopter Components will feature achieved show dimensions within BEML at the event by the precision-engineered airborne components and Ground Support Equipment (GSE) for the Indian LCA Mk1. Maritime Defence-wise, the Marines Gas Turbine Flame tubes designed to boost naval propulsion efficiency would be the focus of BEML. Universal Bomb Pallets, which are going to add might to the Indian airforce armament systems, are also featured.

With ''Infnix" and the other impressive showcase at Aero India 2025, BEML proves its performance in continuing with the innovations and excellence while contributing to India's strategic and technological advancements on the global stage.

At AppplCombine, strategic brand transformations are no big deal; rather, they play significant roles in ensuring brand resonance and ongoing success over time. Partner with us today to take your brand identity to the next level and position it in its own specialty in the competitive environment. Get in touch with us today, and let's convert the possible into the actual. Together, we will craft a brand narrative that resonates with your audience, builds trust, and drives sustainable success.

Rebranding the Future: OpenAI’s New Logo and Typeface Reflect Human-AI Synergy

 

In a latest step that reveals the ever-developing synergy of human creativity with artificial intelligence, OpenAI unveils a sophisticated brand identity. Although subtle in appearance, it signals a gigantic leap towards being more organic, and human-friendly, in an overall visual language. This commitment towards blending the technological aspects and nuances of the human design well explains the reasoning behind this endeavor.

A Refreshed Look of the Iconic Logo

At the heart of this rebrand is a minor yet impactful tweak to OpenAI’s iconic “blossom” logo. The updated design features cleaner lines and an expanded central space, enhancing its distinctiveness while retaining its original essence. This evolution replaces the initial design crafted by OpenAI CEO Sam Altman and co-founder Ilya Sutskever. The latest version has been carefully crafted by an in-house team led by Veit Moeller and Shannon Jager, focusing on a more refined aesthetic that balances technological precision with a human touch.

OpenAI Sans: A Typeface with Character

The new logo is complemented by a custom typeface called OpenAI Sans. This typeface is the epitome of geometric precision and functional design softened by rounded, approachable character. The standout feature of the updated wordmark is the "O," created with a perfectly round exterior but an intentionally imperfect interior. As Moeller points out, this design choice counteracts excessive "robotic precision," giving the brand a more relatable, human appeal.

The Human-AI Collaboration Behind the Scenes

The rebranding for OpenAI stands as a tribute to the power of collaborative innovation: though the design team led creative process, they sensibly used AI tools such as DALL·E, ChatGPT, and Sora as thought partners. What is more interesting is that ChatGPT played a role in calculating type weights; conversely, Moeller emphasized that for the entire creative journey, the intuitive nature was dominated by humans.

“This dual approach—where human intuition meets AI’s generative potential—allows us to craft a brand that is not just innovative, but profoundly human,” OpenAI’s team shared in an interview with Wallpaper.

A Broader Vision: AI in Design and Branding

This rebrand comes at the perfect time since OpenAI has been leading AI-driven design and media and even corporate branding advances. By infusing human imagination with AI advancements, OpenAI places itself not only as a pioneer but as an innovator as well. The new refined brand identity depicts the company not only as technically adept but also one that respects a human-oriented ethos in an increasingly fast-moving digital world.

OpenAI’s rebranding is more than just a visual update; it’s a statement of purpose. It exemplifies how technology and humanity can coexist, creating designs that resonate on both a technical and emotional level. As AI continues to shape the future of design and branding, OpenAI stands at the forefront, demonstrating that the future is not just about innovation—it’s about making that innovation profoundly human.

At Apppl Combine, strategic brand evolution is key to building lasting connections and achieving sustained growth. If you're looking to elevate your brand identity and carve out a unique space in today’s competitive market, we’re here to help. Let’s work together to turn your vision into reality and craft a compelling brand story that resonates with your audience, builds lasting trust, and drives long-term success. Reach out to us today, and let's begin your brand’s next chapter.

Walmart Redesigns Its Logo After 20 Years: A Symbol of Innovation and Legacy

 

Walmart is taking a bold step forward with an updated brand identity, which will be unveiled for the first time in nearly two decades with a new logo. The new logo reflects both the retailer's rich history and its evolving future. The new look, revealed on January 12, was inspired by the company's founder, Sam Walton, drawing upon nostalgia but also signaling growth and commitment to innovation.

A Modern Take on a Classic Design

The new logo takes on a chunkier, more robust font, much like the typeface Walmart used between the 1980s and early 2000s. This is actually inspired by trucker hats made famous by Walton, a rather subtle nod to the brand's humble beginnings and enduring legacy. The iconic yellow "spark" symbol is kept, but this time paired with a darker blue hue. This updated color palette brings a fresh, modern look to the table while staying within the visual identity that consumers are familiar with and recognize.

Unveiling this new logo comes as part of the larger rollout of a rejuvenated visual system for Walmart. The new design will be incorporated on Walmart.com and the retail company's smartphone application in January before being disseminated to each of its 10,500 stores, the majority of which will undergo renovations consistent with the enhanced brand identity.

A Timely Rebrand for a Thriving Retail Giant

This updated logo is timely, coming when Walmart is basking in the afterglow of its second successive year of solid growth. William White, Walmart's senior vice president and chief marketing officer, pointed out that the redesigned logo marks a company evolution, which does not alter the core message that serves the present as well as the future customer. The rebrand is the polar opposite of the last time Walmart changed its logo in a major way in 2008, when it was struggling to regain sales while other big-box retailers like Target were gaining momentum.

During this moment, Walmart trimmed down the company's logo as it eliminated the star and blended the words together: "Wal" and "Mart." Such a move would have been part of 2008's mission to modernize the brand in an attempt for Walmart to take on a different wave in its course. Today's rebrand will come at an easier time since it is succeeding during a great season.

Walmart's Ongoing Success and Future of Growth

Walmart has been doing well in several segments, and this is reflected in the company's latest earnings report. The retailer reported a 5% increase in sales at US stores open for at least a year and an 8% increase in profits. The three factors that have helped Walmart are its expansion in the grocery business, competitive pricing strategies amidst inflationary pressures, and significant investment in its online presence. The company's US e-commerce sales recorded a tremendous increase of 22% in the last quarter and proved the potential of digital innovation in its long-term growth.

Walmart Rebranding Not Just Aesthetics: 

Walmart is on the way of transformation to provide customers with ease of shopping whether it is done online or within the stores.

What's Ahead for Walmart?

As the new logo rolls out across digital and physical assets of the brand, Walmart might well be indicating further changes that lie ahead. This is where adaptability toward emerging trends like online shopping and evolving consumer behaviors makes all the difference for a brand like Walmart. The new logo at Walmart will be a way not just of reminiscing about its glorious past but getting ready for an excellent future when innovation blends with tradition without any difficulty.

For the consumer, the new logo reminds them of Walmart's continued commitment to delivering quality products at affordable prices, while staying ahead of the curve in the ever-evolving retail landscape.

For Apppl Combine, strategic brand evolution is a key to building lasting connections and achieving sustained growth. If you're looking to elevate your brand identity and carve out a unique space in today’s competitive market, we’re here to help. Let’s work together to turn your vision into reality and craft a compelling brand story that resonates with your audience, builds lasting trust, and drives long-term success. Reach out to us today, and let's begin your brand’s next chapter.