BEML is one
among the torchbearers of engineering and manufacturing and has heralded its
rebranding with the new brand identity-'Infinix,' which was recently opened at
Aero India 2025. The inauguration of the new logo was done at the BEML stall by
Admiral Dinesh Kumar Tripathi PVSM, AVSM, NM, Chief of Naval Staff (CNS), along
with Shantanu Roy, CMD of BEML, and functional directors and senior Defence
Forces officers. The event featured captivating motion graphics that traced
BEML's remarkable 60-year journey of evolution and excellence. The Infinix
symbol is also BEML's commitment to transformation and innovation. The Phoenix,
shown breaking away from its boundary, symbolizes growth, resilience, and the
spirit of reinvention. The word "Infinix" fuses both concepts
together; Infinity and Phoenix - the twin ideals that BEML dedicates itself to:
engineering excellence and mobility solutions, and forward-looking advanced
technology. The sleeker and dynamic design implies efficiency and progress as well
as the company's vision for the future.
Admiral
Tripathi congratulated BEML on this transformative milestone. "I extend my
heartfelt congratulations to the leadership and entire team of BEML on this
historic occasion. The unveiling of 'Infinix' reflects your bold vision to
emerge as one of India's most valuable companies, both nationally and globally.
As BEML ventures into futuristic sectors, driving national progress and
technological excellence, I have no doubt that even greater milestones lie
ahead," said Admiral Tripathi.
Shantanu
Roy, CMD of BEML, was enthusiastic and said, "The new logo symbolizes our
evolution from a legacy-driven enterprise to a global force in engineering,
leading the way in key sectors. This transformation mirrors our aspirations to
expand into new markets, explore emerging technologies, and embrace the
challenges of tomorrow with unmatched vigor and determination. It carries with
it the collective dreams and ambitions of BEML's people such as employees,
partners, stakeholders, and customers. It is a symbol of our shared purpose to
create value, drive progress, and leave an indelible mark on the world."
BEML
Showcases at Aero India 2025
Aero India
2025 will be a new milestone event for BEML in showcasing current value
additions in aerospace, defence, and strategic engineering. It will feature the
latest sophisticated Unmanned Aerial Vehicles (UAVs), among which would be
high-accuracy reconnaissance and surveillance UAVs like Vihangam-35 developed
in joint collaboration with IIT Kanpur, in addition to next-generation remotely
piloted aircraft systems such as Abhinandan HNX50.
In addition
to the above, BEML shall present to visitors its large set of offerings in the
Space and Missile Technology arena such as its ISO Grid Panels developed for
ISRO within the ambit of ISRO's LVM3 launch program and Last Alloy Structures
designed for advanced launch vehicles. The excellence of the Company in missile
technology shall be showcased through the finest missile casings very much
critical to defence programs in India like the Akash and Kusha missile systems.
Aircraft and
Helicopter Components will feature achieved show dimensions within BEML at the
event by the precision-engineered airborne components and Ground Support
Equipment (GSE) for the Indian LCA Mk1. Maritime Defence-wise, the Marines Gas
Turbine Flame tubes designed to boost naval propulsion efficiency would be the
focus of BEML. Universal Bomb Pallets, which are going to add might to the
Indian airforce armament systems, are also featured.
With
''Infnix" and the other impressive showcase at Aero India 2025, BEML
proves its performance in continuing with the innovations and excellence while
contributing to India's strategic and technological advancements on the global
stage.
At AppplCombine, strategic brand transformations are no big deal; rather, they play
significant roles in ensuring brand resonance and ongoing success over time.
Partner with us today to take your brand identity to the next level and
position it in its own specialty in the competitive environment. Get in touch
with us today, and let's convert the possible into the actual. Together, we
will craft a brand narrative that resonates with your audience, builds trust,
and drives sustainable success.
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