Effective Strategies For Impactful Social Media

 

 

Social media marketing is a boon to all big and small brands across the industry in today’s time. Due to the rapid usage of social media platforms among people, there is a cut-throat competition between various brands. The impact of social media on businesses is immense. For better brand awareness and consistency, you should keep a regular check on all the social media platforms where customers participate often. Here are some helpful strategies for greater social media impact -

1.     Describe your services - Instead of portraying yourself directly in the market, enhance your brand image in different ways. Make people aware about what services you provide to them. Like, in place of ‘what you are’ make them understand ‘what you can do for them’ or ‘what services do you provide’, which makes you unique from other brands. This may change the mind-set of people towards your brand as well as emotionally connect them to you.

 

2.     Use testimonials - People have more faith in others saying something about a brand or a product. Generally, when someone recommends us to buy certain products of some brand, we give it a try. The dictionary meaning of testimonial is ‘a formal statement testifying to someone's character and qualifications’. Basically, testimonials are the reviews people give about a particular brand. The use of testimonials on various social media platforms builds up more brand credibility and pulls more crowd towards the brand.

 

3.     Use of prominent brand images – Graphical representation is the most important part of making a brand recognizable. The image should be more expressive rather being silly or irrelevant. It should be technically correct and include a branded cover photo or background image. An image creates a permanent impression in the viewer’s mind at one glance.

 

4.     Share short videos - Videos are more memorable rather than a static image. But the duration of the video should be less than 2 minutes and should directly hit at the unique features of the brand. In a short time, it should present all the important things related to the brand. Do not forget to add your logo and a call to action.

 

5.     Visual content -  Every social platform has its own design protocols when it comes to graphic size. So, a brand should accordingly decide the size of the graphics. Graphic design is a decisive part of an overall content strategy. That's why designers should work out visual materials based on the business model & marketing strategy and make a design pattern of the posts so people can easily recognize your brand.

 

6.     Create a social media calendar - As mentioned above, a brand should keep a regular check on all the social media platforms. Create a framework of social media posts and days or festivals on which you can share the content. This will help you to remember and update the posts timely which will promote your brand effectively. You may use an Excel spreadsheet to put all the data systematically.

 

7.     Put your contact information and update it at times - Last but not the least put your contact number, complete address and link to your website. The most important is put your address google map link and the opening & closing time of the store.

 

Apppl Combine is a Delhi-based digital marketing agency which nurtures your brand by providing efficient services like E-commerce and websites, social media marketing, and App UIand UX. This agency has cross-industry expertise which endeavors to enhance the brand’s online presence.