Communication strategies have always been extremely significant for any brand. In the past decade, the marketing world has welcomed a new and rather a very powerful medium, i.e., the digital media.
Digital
Marketing has helped businesses of all scale and sizes to boost up their sales.
Social Media Marketing, a tool used by digital marketers, involves the usage of
various platforms like Facebook, Instagram, Twitter, and more.
LinkedIn,
a social media platform for professionals has surely come a long way. It has
the world's largest professional community. It helps in developing contacts and
generating leads for both, business and
individual. It provides an opportunity for its users to make a brand name for
themselves and their businesses. It can
even rank your business name on Google; maintains visibility amongst several
other users and businesses; and most importantly can provide you with a wider network and customer base.
1. Marketing of Newly Launched Products – For
the marketing of products or services launched newly in the market, LinkedIn is
one of the best platforms to take the product to other businesses and target
customers.
It
is more beneficial for B2B companies, as they get a chance to spread information
about the product to potential stakeholders like bloggers, consumers, media,
and more.
LinkedIn
is the most famous social media platform for new product launches. It is also
more beneficial in terms of lead generation and content sharing.
2. Content Management – Informational &
Engaging content must be shared that is of interest to our connections,
followers and the target audience.
LinkedIn has many features for sharing of content, they are:
a. On the LinkedIn home page, “share an update”
has a blank field in which we can put our thoughts, photos or videos and a link
as well.
b. We can start discussions within our groups by
giving our comment a title and then the details.
c. Few years back, LinkedIn took a bold step for being a content marketing hub by introducing its own publishing platform which helps in publishing blog posts.
3.
Powerful Targeting: Build your ideal audience using job title, functions,
Industry, etc. Linkedin has various features that will filter your audience's
search. Write content with keywords that are related to your business and are
trending. You can hire professional writers who write SEO and SMO content.
4. Acts as a Lead Generation tool – LinkedIn is a
better alternative for those who do not want to opt for online marketing tools
such as email marketing, banner ads, and others. Lead generation is a very
important aspect after branding and advertising campaigns. It is effective for
both, Business to Business (B2B) and business to consumer (B2C) interaction. It
will help in getting more qualified leads for the brand and expand brands
network to a larger extent.
5.
Sponsored content: Sponsored content can be used for brand building and
spreading awareness. Your audience must know what you are up to, so little investment
can give you some amazing reach. LinkedIn ads automatically adapt for mobile
device viewing. It's a powerful way to showcase mobile-optimized content,
images, and videos.
Apppl Combine, a Delhi based digital marketing agency specialises
in brand awareness and lead generation through the online presence of a brand.
Nowadays, for brands digitally upholding the market is very important. Apppl
Combine provides 360-degree advertising, the topline quality at reasonable
rates, and has cross-industry expertise. It offers various brand development,
brand management, creative designing, branding, and digital marketing solutions,
LinkedIn marketing is one of them.
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