5 Business Marketing Ideas That Will Trend In 2018

That time of year is here again where we're in a swirl of activities around the holidays, weddings and occasions but every business leader / owner understands the importance that this is the time he or she should be looking to plan and ensure next year's success. Marketing is an essential part of any group or organization, and in the digital era, it's critical that you and your team keeps your focus on the following-

Storytelling will lead you to the heart of your consumer

Consumers does not want to be sold anymore in fact no one likes being sold. The best marketers would know and understand that the way to "sell" is to first build a connect emotionally and consumers will then work to rationalize their decision to make a purchase. The consumers resonate more with what they feel and read about, the public is used to being told a story since the beginning of human existence, and storytelling in the digital age is no different in creating an emotional connection. However, with the help of technology in today's world, businesses are more relying on data to inform them as to what resonates more with their target group and what might fall flat. Your company or organization can create short video ads on platforms like Facebook narrating a story for developing interest.

Original web series

Communicating with consumers through entertainment, people are pulled in thousands of directions, and everyone is vying for their attention. So, one of the best thing that can be done is to develop a series and keep them coming back from one part of the story to lead on to them to the next. This is something that they will look forward to. One can think of podcasts and social media channels, that is delivered in multiple ways, such as text, audio, and video.

Personalization of Website

The power of data, AI and algorithms have given consumers a more personalized and interactive outlook. Whenever consumers enter into your website or digital storefront, it's all about the experience that adds value. Your site has to completely reflect who you are, but it also has to ensure and offer a fantastic experience. It is essential for your business or brand to greet your customers and audience in a unique way by using personal information if possible. You can achieve this by adding live contact and information forms, members-only sections to your site or even ways for customers to experience your products or services.

Third Party Entry Points

Businesses and Brands have started to offer value-additionsby offering their products on platforms that are not associated with their companies. For instance, when a consumer purchases a product or service, they might just receive a call to action that is their partner. Or a partner will provide a bundle of information of another company free on their site or a discount for another company's products or services. Both businesses have a fair opportunity in this way to broaden their reach and expand their audience base and experiment.

One-Click Payment Gateway

Customers are seeking to have the most fluid and quick experience possible with websites that they visit. Therefore, businesses, particularly with more expensive products and services, are creating experiences that are inviting consumers to join unique membership programs. All such one click financing integration is not only beneficial for the customer, but also for the business as it will lower the incidences of fraud and charge-backs and the customer drop rate from the shopping bag might just decrease significantly.