About making strategies, we're essentially talking about promoting your business online using a great mix of channels. Today's customers are present all across these channels and online marketing is about finding ways to be present at the right moment to capture the right set of audience. The internet is transforming the way things function and people buy products or services. And now, with the use of IoT and presence of internet on mobile, that experience is everywhere for everyone.
Sell the Experience, not the App –One should market the experience that the app may provide. And, more importantly, how that experience can be uniquely different and superior to any other experience they've previously experienced on mobile.
Offline Promotions – One easy way to drive traffic, build an online presence around your app with the help of social media and regular content posting, managing reviews, and investing in online advertising which is a great tool for brand building these days.
You can notice that the brands face more challenges in that for the two most popular discovery methods for brand:
Build & share your Content - Use your social media profiles to promote the app several times in a week through multiple media promotion online. And if the content holds strong value then people will most likely share the content in different ways by referring it, talk about it through sharing, sending links and making comments in your favor. It also increases the credibility, because it's a positive comment coming from someone other than you. Again, it's like getting a "personal recommendation/ referral" from a friend/ family.
Create a product video - Making a creative that is funny, thought-provoking or relatable. Narrate the story, but in a way, which people can identify with. Videos are an interactive way of interacting and can also lead directly to sales. Studies show that most online users like to watched explainer-videos rather than reading about a product and they have subsequently bought it.
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