HOW MARKETING IMPROVES BUSINESS GROWTH AND SALES IN SINGAPORE

Marketing budgets tend to take a huge chunk of most companies’ yearly budgets. At the end of the year though, where do our dollars go ? Does marketing really contribute significantly to the bottom line? Or should we be focusing our efforts, and company budgets, elsewhere?

Canonicalization

Canonicalisation is the prevalent problem of having the exact content available on both WWW and pages without WWW (www.apppl.com and apppl.com). While it is perceived to be the same, the search engines mistakes it to be two different pages. In many cases, the search engines can figure out that they are the same page and only the inclusion of the canonical URL is in their index.

BOLSTERING THE BRAND WITH EVENTS

When it comes to brand building, meetings and events are the most influential tools in the array of event professionals and marketers. Event marketing, if done accurately, gives a brand the most valuable experience and builds up market share, increases profits, connects the brand with the audience. While a poorly executed event may just cause heavy damage.

ENHANCING TRAFFIC THROUGH CONTENT

Usually 8 out of 10 pieces of content from a social media marketing firm, shows no activity when it comes to generating website traffic. But it is possible to improve content performance and create something which eventually creates traffic on the targeted website. According to us, it is not enough to see how the content performs.

RANKBRAIN: Newest SEO Tool

News is that Google have started using a machine-learning artificial intelligence system, which has been named “Rank Brain”. What RankBrain does is, help Google sort through it’s search results. The first story was brought to fore by Bloomberg.

MOBILEGEDDON

In an age, where everything is done online and 150 million websites to browse through, this era is being termed as the “Mobilegeddon”. In this era it is important to cater to customers over the internet as the rise of smart phones has taken over with each person looking to buy one, to a point where 40% of the people with one, are using it to go online most of the times. With the rise in the number of people using a phone to access the internet, it is necessary to have a mobile friendly website.

The Urgency For Companies To Shift To Social Media For Various Purposes

Companies or people from the70s or 80s realize how technology has reformed the lives of the people. Technology has made a huge difference in how the people lead their daily lives. Since Facebook came into existence, it has taken over everyone. 

Digital Marketing Strategies For The Growth Of Business

It is necessarily important for a business to stay in touch with the online plans of a huge & effective space of the World Wide Web for the progress of the business. To remain in the supreme competition for the long haul, you have to bring innovative ideas and new strong strategies.

Improve the Visibility of Your Website Through SEO

The old methods of SEO simply don’t work these days. In fact, they can get you penalized. To point you in the right direction, here are a couple of ways to get more exposure to your brand by opting for the right SEO practices:

How to Build a Brand for Your Online Business

What do you think of when you hear the brand Apple? Words like high-tech, innovative and creative probably come to mind. What about Mercedes? You’re probably thinking expensive, classy and well designed.

Consumer’s Choice: That’s What Matters

According to recent studies on consumer behaviour that those consumers who have less knowledge about a product or a brand tend to make the purchase decision based on differences in characteristics or qualities that can be easily compared between options. This study among many others on consumer tastes and changes in preferences provides a deep insight on the consumer in the market.

Product Customization - The Upcoming Trend In Marketing

The new age consumer is fast, smart, and well aware and is able to differentiate between the worth of the brand and the benefit. As the advertising and marketing sector has evolved over the past decade and the customer hasn’t stayed behind.

Take The Leap, Imagine And Create

When it comes to advertising in the new age it becomes extremely important to explore new and innovative ways of advertising. Being a creative agency  one needs to be on the constant look out for out of the box ideas.