BEML’s Bold Rebranding: Introducing ‘Infinix’ at Aero India 2025

 

BEML is one among the torchbearers of engineering and manufacturing and has heralded its rebranding with the new brand identity-'Infinix,' which was recently opened at Aero India 2025. The inauguration of the new logo was done at the BEML stall by Admiral Dinesh Kumar Tripathi PVSM, AVSM, NM, Chief of Naval Staff (CNS), along with Shantanu Roy, CMD of BEML, and functional directors and senior Defence Forces officers. The event featured captivating motion graphics that traced BEML's remarkable 60-year journey of evolution and excellence. The Infinix symbol is also BEML's commitment to transformation and innovation. The Phoenix, shown breaking away from its boundary, symbolizes growth, resilience, and the spirit of reinvention. The word "Infinix" fuses both concepts together; Infinity and Phoenix - the twin ideals that BEML dedicates itself to: engineering excellence and mobility solutions, and forward-looking advanced technology. The sleeker and dynamic design implies efficiency and progress as well as the company's vision for the future.

Admiral Tripathi congratulated BEML on this transformative milestone. "I extend my heartfelt congratulations to the leadership and entire team of BEML on this historic occasion. The unveiling of 'Infinix' reflects your bold vision to emerge as one of India's most valuable companies, both nationally and globally. As BEML ventures into futuristic sectors, driving national progress and technological excellence, I have no doubt that even greater milestones lie ahead," said Admiral Tripathi.

Shantanu Roy, CMD of BEML, was enthusiastic and said, "The new logo symbolizes our evolution from a legacy-driven enterprise to a global force in engineering, leading the way in key sectors. This transformation mirrors our aspirations to expand into new markets, explore emerging technologies, and embrace the challenges of tomorrow with unmatched vigor and determination. It carries with it the collective dreams and ambitions of BEML's people such as employees, partners, stakeholders, and customers. It is a symbol of our shared purpose to create value, drive progress, and leave an indelible mark on the world."

BEML Showcases at Aero India 2025

Aero India 2025 will be a new milestone event for BEML in showcasing current value additions in aerospace, defence, and strategic engineering. It will feature the latest sophisticated Unmanned Aerial Vehicles (UAVs), among which would be high-accuracy reconnaissance and surveillance UAVs like Vihangam-35 developed in joint collaboration with IIT Kanpur, in addition to next-generation remotely piloted aircraft systems such as Abhinandan HNX50.

In addition to the above, BEML shall present to visitors its large set of offerings in the Space and Missile Technology arena such as its ISO Grid Panels developed for ISRO within the ambit of ISRO's LVM3 launch program and Last Alloy Structures designed for advanced launch vehicles. The excellence of the Company in missile technology shall be showcased through the finest missile casings very much critical to defence programs in India like the Akash and Kusha missile systems.

Aircraft and Helicopter Components will feature achieved show dimensions within BEML at the event by the precision-engineered airborne components and Ground Support Equipment (GSE) for the Indian LCA Mk1. Maritime Defence-wise, the Marines Gas Turbine Flame tubes designed to boost naval propulsion efficiency would be the focus of BEML. Universal Bomb Pallets, which are going to add might to the Indian airforce armament systems, are also featured.

With ''Infnix" and the other impressive showcase at Aero India 2025, BEML proves its performance in continuing with the innovations and excellence while contributing to India's strategic and technological advancements on the global stage.

At AppplCombine, strategic brand transformations are no big deal; rather, they play significant roles in ensuring brand resonance and ongoing success over time. Partner with us today to take your brand identity to the next level and position it in its own specialty in the competitive environment. Get in touch with us today, and let's convert the possible into the actual. Together, we will craft a brand narrative that resonates with your audience, builds trust, and drives sustainable success.

Rebranding the Future: OpenAI’s New Logo and Typeface Reflect Human-AI Synergy

 

In a latest step that reveals the ever-developing synergy of human creativity with artificial intelligence, OpenAI unveils a sophisticated brand identity. Although subtle in appearance, it signals a gigantic leap towards being more organic, and human-friendly, in an overall visual language. This commitment towards blending the technological aspects and nuances of the human design well explains the reasoning behind this endeavor.

A Refreshed Look of the Iconic Logo

At the heart of this rebrand is a minor yet impactful tweak to OpenAI’s iconic “blossom” logo. The updated design features cleaner lines and an expanded central space, enhancing its distinctiveness while retaining its original essence. This evolution replaces the initial design crafted by OpenAI CEO Sam Altman and co-founder Ilya Sutskever. The latest version has been carefully crafted by an in-house team led by Veit Moeller and Shannon Jager, focusing on a more refined aesthetic that balances technological precision with a human touch.

OpenAI Sans: A Typeface with Character

The new logo is complemented by a custom typeface called OpenAI Sans. This typeface is the epitome of geometric precision and functional design softened by rounded, approachable character. The standout feature of the updated wordmark is the "O," created with a perfectly round exterior but an intentionally imperfect interior. As Moeller points out, this design choice counteracts excessive "robotic precision," giving the brand a more relatable, human appeal.

The Human-AI Collaboration Behind the Scenes

The rebranding for OpenAI stands as a tribute to the power of collaborative innovation: though the design team led creative process, they sensibly used AI tools such as DALL·E, ChatGPT, and Sora as thought partners. What is more interesting is that ChatGPT played a role in calculating type weights; conversely, Moeller emphasized that for the entire creative journey, the intuitive nature was dominated by humans.

“This dual approach—where human intuition meets AI’s generative potential—allows us to craft a brand that is not just innovative, but profoundly human,” OpenAI’s team shared in an interview with Wallpaper.

A Broader Vision: AI in Design and Branding

This rebrand comes at the perfect time since OpenAI has been leading AI-driven design and media and even corporate branding advances. By infusing human imagination with AI advancements, OpenAI places itself not only as a pioneer but as an innovator as well. The new refined brand identity depicts the company not only as technically adept but also one that respects a human-oriented ethos in an increasingly fast-moving digital world.

OpenAI’s rebranding is more than just a visual update; it’s a statement of purpose. It exemplifies how technology and humanity can coexist, creating designs that resonate on both a technical and emotional level. As AI continues to shape the future of design and branding, OpenAI stands at the forefront, demonstrating that the future is not just about innovation—it’s about making that innovation profoundly human.

At Apppl Combine, strategic brand evolution is key to building lasting connections and achieving sustained growth. If you're looking to elevate your brand identity and carve out a unique space in today’s competitive market, we’re here to help. Let’s work together to turn your vision into reality and craft a compelling brand story that resonates with your audience, builds lasting trust, and drives long-term success. Reach out to us today, and let's begin your brand’s next chapter.