Kajaria Eternity Partners with Apppl Combine to Redefine GVT Tile Market Leadership

 

Introduction

Kajaria Eternity, the flagship GVT (Glazed Vitrified Tile) brand of Kajaria Ceramics, has consistently set benchmarks for quality and innovation in the Indian tile industry. However, rising competition, evolving consumer preferences, and price sensitivity posed significant challenges. To address these, Kajaria collaborated with Apppl Combine, a leading marketing agency, to craft transformative Kajaria ad campaigns that solidified its position as “India’s No.1 GVT Brand.”

Market Challenges

Kajaria Eternity’s leadership position was tested by:

1. Rising Competition: Regional brands offering budget-friendly tiles created a crowded marketplace.
2. Consumer Awareness Gaps: Many customers struggled to differentiate GVT tiles from traditional ceramics, questioning the premium pricing.
3. Sustainability Costs: Eco-friendly manufacturing practices, while necessary, increased costs, adding pressure to maintain profitability.

To overcome these hurdles, Apppl Combine devised a cohesive strategy that highlighted Kajaria’s strengths while addressing market challenges.

A Strategic Repositioning with Apppl Combine

The partnership with Apppl Combine, a trusted Kajaria marketing agency, resulted in a bold shift in branding and communication:

• Leadership Assertion: By adopting the tagline “India’s No.1 GVT Brand,” Kajaria reinforced its dominance in the premium tile segment.
• Educational Messaging: The campaigns focused on educating customers about the superior quality, durability, and aesthetics of GVT tiles compared to ceramics.
• Unified Branding: Consistency across digital platforms, retail spaces, and outdoor advertising ensured a seamless brand narrative.

Execution of Impactful Kajaria Ad Campaigns
Apppl Combine spearheaded the execution of innovative campaigns across multiple channels:

1. Celebrity Endorsements: Collaborations with Bollywood icons Akshay Kumar and Ranveer Singh brought credibility and widespread appeal to the campaigns.
2. Multi-Platform Approach: The campaigns utilized outdoor hoardings, digital advertisements, and in-store branding to maximize reach and visibility.
3. Compelling Ad Films: Two targeted B2C ad films showcased Kajaria’s core values, connecting emotionally with consumers while emphasizing product superiority.

As a trusted Kajaria advertising agency, Apppl Combine ensured the campaigns resonated with both urban and regional audiences.

Results: A Transformative Journey
The campaigns delivered outstanding results:

• Increased Visibility: The tagline “India’s No.1 GVT Brand” resonated across India, strengthening Kajaria’s position.
• Improved Engagement: Consumer awareness and trust in Kajaria’s offerings grew significantly, resulting in increased foot traffic and sales.
• Market Leadership: Kajaria Eternity not only retained its leadership but also set a new benchmark in branding within the competitive tile industry.

Conclusion
Kajaria Eternity’s collaboration with Apppl Combine underscores the importance of strategic partnerships in navigating market challenges. Through innovative Kajaria ad campaigns, the brand successfully redefined its leadership and engaged consumers effectively. This journey serves as a testament to the power of cohesive branding and impactful marketing in driving long-term success.

This post was originally published on: Apppl Combine