Don’t Hop Just Hippo Brand Jingle

Hippo Stores is one of the most successful category creators in the building supplies industry. It is India’s first one-stop shop for all building products at wholesale prices.

Apppl Combine worked as Hippo store’s marketing agency helping Hippo Stores to create a wholesome brand image with the help of an integrated marketing campaign.

Hippo stores' advertising agency, Apppl Combine launched Hippo Stores with a print campaign that featured images that clicked with the audience they were after. Apppl Combine then created digital ad films for online platforms, as well as radio jingles and store branding materials to ensure that consumers would be aware of Hippo Stores' unique offerings from every touchpoint.

Apppl Combine really outdid themselves with the jingle “don't Hop just Hippo". With the help of a fully integrated campaign, Apppl Combine was able to launch Hippo Stores from a blue ocean category of creators to one of the most successful brands in building product retail.