A Complete Answer To Brand Positioning

Brand Positioning is the practice of placing a brand and its distinctive offerings in the mind of the target audience very strategically for the audience to notice and perceive the brand clearly.

Elements used such an appealing name, logo, packaging, jingles, taglines, price, are used by a brand during brand positioning to make the brand easily identifiable.

Brand positioning adds emotions, traits, feelings, and sentiments to a brand that makes it stand out from the competition.

Example: The brand Patanjali has well-positioned itself in the mind of the people to be the No. one Ayurveda brand. And when someone listens of Patanjali they can easily recall the brand for its organic offerings. One can even associate to Ramdev baba as their ambassador when they hear the name Patanjali. So this is how Patanjali has made a prominent space in the mind of the people.

Companies should be very careful with their brand positioning strategies and factors that they should never overlook are:

• Who their target audience is. Once the company is clear with whom they want to reach out to, it becomes very easy for them to make an impact.
•  The brand should come up with something that is needed by the audience and they should position itself in such a way that it catches most attention ex: 2 min instant noodles. ( Nestle Maggi)
• The brand should be given a very appropriate tone that reflects the value of the brand without fail. Ex: A tone added to Cadbury Dairy Milk ads.
• While a brand position itself in the market, it should be very clear with its extra offerings to that of its competitors and should clearly state the benefits one would enjoy getting associated to the brand.
• The Company should always keep a check on what their competitors are doing, how they are projecting themselves in the market, what strategies are they using to compete in the market and then work accordingly.
• A Company should always keep a check if or not the brand positioning strategies working in favor of the brand or not.

Brand positioning is considered very important for a brand to be in the top mind of the people. It is also important because

• It enables a brand to communicate its value to the target audience very precisely. Ex: “Apple’s think different” brief the people that how the brand is different from other phones in the market.
• It makes the brand more creative and think out if the ordinary to make it shine in the market.
• A brand can easily be differentiated from its competitors in the market for its unique properties that it is offering to the customers.
•  People can easily recognize the brand as it has set a higher position for itself in the market.
• Helps get maximum customers and profits.

Thus, we understand how a good brand positioning is a key to achieve success and sustainability. It is very crucial to position the brand effectively in the mind of the people for whom it’s been made. Without this the brand will be a big failure. A company should be very innovative and tricky with the brand positioning ideas, as the success of the brand is initially dependent on it.

Apppl Combine a Delhi based branding agency is well known for its Brand revamp and Brand Development capabilities. They nurture the brand very personally and give their best to make the brand grow.