Effects Of Advertisements And Promotions

Several companies take advertising as an extra expenditure and ignore the long-term impacts that advertising may have on business and consumer behavior. Promotions and advertising and essential components of any successful business. It plays an important role in establishing a brand in the market, increasing the brand recall value in the minds of the consumer, and a defense against your competition.

Advertising can often create a need in consumers' minds which wasn't there initially.

Advertising and promotions help brands to establish themselves in the market as viable brands. Unknown brands are now known amongst consumers because of their marketing efforts. The purpose of advertising is to get the attention of the consumers who'll eventually get the desire to try it.

Businesses often ignore the fact that advertising acts as an investment and helps in growing the primary market for the brand. Targeting advertisements can also help you tell your existing customer base what more you have to offer. It also keeps your brand on top of mind when they might need the product the company's dealing with.

Snapdeal understood what impact advertisements can have on brand identity. At the time of its inception, Snapdeal along with Apppl Combine promoted and advertised its way to both consumers and merchants. At a time when the internet bubble had just burst and people were reluctant to try new ways, advertising and promotions paved the way for the brand and established a trustworthy identity in the mind of the audiences. The money they invested gave Snapdeal the results and made it the brand it is today.

Snapdeal's case study illustrates that investing in the right promotional plans can give results in the long run. Apppl Combine, a marketing agency in Delhi, can help you establish your brand in the market with exceptional plans.