How To Get Your Brand Ahead In 2018

As the new financial year starts, you begin to plan and strategize to ensure that your brand stays relevant and most importantly, profitable. A brand management agency will be able to help you to ensure that your brand stays on a rapidly progressing growth curve.It will do so by consulting you on brand management, strategy and planning of marketing & communication solutions. 

If you’ve pledged to make a change to your brand both online and offline, but have done nothing to begin the journey, simply align your strategy with the following points:

Measure ROI

Measuring ROI is the key to understanding the success of all the marketing efforts you have put in. It also helps to optimise the budget and make necessary changes in the overall brand strategy. Wheather It’s PPC, CPC, retargeting campaigns, boosted posts or other quantifiable campaigns, it's important to see what’s working and what’s not.It’s imperative to identify the best and worst performing digital drivers via Analytics.

Understanding the effect and impact of the digital channels can help you assess if you are spending too much or too less. Accordingly, the fund allocation can be diverted to or from conventional media and ways of marketing.

Understand what works for your brand

Staying relevant has never mattered more. Copying a strategy that has worked for another brand will not do. In these ever-changing and oh-so dynamic times, it's essential to create your distinct brand positioning and a strategy which is custom made for you. After all, the challenges, the triumphs and the business objectives you have are unique to you.

Knowing and understanding every aspect of your brand is one of the most important factors to getting ahead in 2018. Creating a brand positioning and with clear brand messaging and distinct brand promise for the year ahead is extremely critical. Communicating this helps to build trust and a sense of security within your audience. Testing this strategy online and measuring results via analytics will give you a clear picture of whether it works or not.

Similarly, after an offline campaign, various tools can be used to measure its success. A full-service marketing agency can not only help you devise a strategy but also help quickly adapt to churn out solutions which can leverage on the success of a certain campaign. A brand management agency will see to it that your brand is traveling forward while achieving greater brand recall and increased ROI.

Quality over quantity

Sometimes, less is more. Especially when you have tight budgets.Any good brand management agency will ensure that you spend your money only on things that are good for your brand and are really needed. Instead of twenty mediocre video’s do just five, but do them right.Where a full page print ad may not work, a radio spot would.

The consumer is smart and savvy. With the influx of content, only the good get notices. So spend wisely. Spend on quality not quantity.

It’s easy to get caught up in a panic as to what your brand should partake in, and what strategy you should implement or the content you should be producing, but if you follow our 3 key takeaways, your journey should become a lot smoother in the long run.

Alternatively, if you would like a hand with brand management, marketing and creative support or your social media content, write to us on services@apppl.com and a member of our team would be happy to help!