Creating A Brand Name

Everyone knows that brand name is very important. This implies that picking a known brand name gets the decision-maker off the hook if the chosen brand solution doesn’t work out. 

Whether you are marketing a product or you are selling services, the key differentiator would always be a brand like IBM or an Intel equivalent and not just any other IT product is what matters most. But, can we actually put a tangible to this X factor that the product/ brand needs?

Think about it. This is nothing but a positive brand Image transformation to be a very promising Brand name in the industry. In slow monetary times like these, it might be hard to justify branding and it’s spending because every rupee needs to directly generate leads and sales.

So how can you brand if you are not leading brand in the market and market is running slow? Talking about the three low-cost ways to support brand building-

CREATE AN IMPACTFUL BRAND IDENTITY

The customer will register you instantly if they see your logo and there is always a strong positioning statement along with it, you will be building brand recognition of what your company does and/or how it differs from its competitors. Between the brand name, the logo and the positioning line, you will be establishing a unique brand identity by breaking the clutter.

BUILDING CONSISTENCY IN BRAND LOOK AND COMMUNICATION MESSAGE

An ad agency will help you establish brand guidelines that you should follow. This can be easily done through a basic brand mandate that will define templates and do’s & don’ts for your Go-to-Market communication tools like website, e-mails, direct mails, brochures, adverts and all communication commonly used for in your marketing initiatives. Whenever a prospective customer sees anything about your brand, they perceive a consistent brand image and impression.

ESTABLISH AND SUPPORT ACTIVE PR THROUGH NEW AGE MEANS LIKE SOCIAL MEDIA MARKETING AND NETWORKING

Use innovative PR and strategic marketing platforms like Twitter, LinkedIn, Facebook, etc to keep your brand visible in the right place. Use social media for exposure and interaction with your industry and potential customers. Participate in more industry-specific events and exhibitions for effective one on one interaction with customers and other industry players.