The world is growing rapidly. Improved sense of lifestyle and a subsequent rise in the standard of living has increased the demand for consumer durables profoundly. As the demand is high and there is a sudden rise in competition in the market, the advertisers are motivated to advertise their products efficiently in the market.
Every passing day, there is something new trending and new way to advertise the products efficiently, increase the brand popularity and pull in more customers. Every ad agency must follow the future trends to keep themselves updated and keep evolving over the time to adapt to the new changes, attract the target audience and be up to the mark.
The various future trends for an advertising agency to follow are:
Incredible growth of the Internet –
The internet is the most popular platform amongst the new generation. It is affordable, convenient and has more exposure. This medium is less time consuming and has the most recent updates. Advertisers/ Marketers should broaden their horizon and shift their focus area from newspaper, television and radio to the creative and highly dynamic efficient platform of online advertising. Presence on Social media is the need of an hour for every Brand/ Organization.
The internet is the most popular platform amongst the new generation. It is affordable, convenient and has more exposure. This medium is less time consuming and has the most recent updates. Advertisers/ Marketers should broaden their horizon and shift their focus area from newspaper, television and radio to the creative and highly dynamic efficient platform of online advertising. Presence on Social media is the need of an hour for every Brand/ Organization.
Quality –
The audience today is smarter than ever and more aware of products and services that they use and they just don’t want to settle for anything less. Internet access has opened new gates to impart knowledge on all aspects. Millennial’s have a different standard of living, they are ready to pay more also for a product; if they see quality in it. A creative ad agency must keep in mind the quality/ USP of the product they are advertising and should highlight that everywhere. When customers see high quality, they are automatically attracted towards making a purchase.
The audience today is smarter than ever and more aware of products and services that they use and they just don’t want to settle for anything less. Internet access has opened new gates to impart knowledge on all aspects. Millennial’s have a different standard of living, they are ready to pay more also for a product; if they see quality in it. A creative ad agency must keep in mind the quality/ USP of the product they are advertising and should highlight that everywhere. When customers see high quality, they are automatically attracted towards making a purchase.
A Creative advertising/ marketing agency constantly experiment with new and creative ideas, to make their ads look unique and stand out from the rest. Making animated ads/ video ads helps in attracting a larger section of the target audience. People enjoy noticing things through a new perspective and creative ways used in advertising a product and also tend to recall the products better. Many products like All Out, Harpic, Vicks, etc., have used animation in their ads and have been tremendously successful in doing so. Many people are opting for a career in animation and many reputed colleges & institutions have started offering certified courses in animation. This makes it easier for the advertisers to find skilled professionals to work for them and create some magic.
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