Connect With Customers Through Brand Activation

Brand Activation comes under the marketing umbrella and is a recent term in the industry. Brand Activation is the art of driving consumer action through brand interaction and experiences. In simple terms, the key aim of these sorts of campaigns is to get consumers to act. It’s about bringing brands to life via experiences and forming long-term emotional connections.

Brand Activation campaigns take many forms and may involve some, or all of the following: Consumer promotions; Experiential Marketing, Digital campaigns, Shopper Marketing, Sampling campaigns. 

Read about various case studies where brands use activation plans, and enable themselves to create opportunities.

The prospects:

INDULGE CONSUMERS TO ACT AND REACT

Activation involves ‘Action’ it is advisable to do something that interacts and involves with your consumers. That is what activation all about; you need participation and a connection between your brand and consumers. Give them a personalized experience to make it interactive and participative, and subtly insert your brand in it. Here are a few things that you’d like to add to your branding strategy;

Decipher your goals

What is it that you are aiming at through activation; Awareness, Promotion, Active brand Advocation?

Don’t just try on being at the Centre of Attraction

What are you offering to your clients? Show them that their presence matters to you, otherwise they won’t stick long.

Stay near your brand values

Ensure your consumers that you value their loyalty, and provide them something authentic and believable to take with.

Promote through all accessible options

Look for the right platform for the right stuff. Use social media vitally, and see what type of content you have to deliver.

Prioritize Consumer Interest

You should give them something to keep talking about you, try and convert your consumers into influencers. Consumer interest and consumer engagement should always come first.

The best scheme is to hire a branding agency out of umpteen options from Brand Design Agencies, as they would have the better knowledge and expertise to develop brand strategies.