To What Extent A Creative Logo Design Can Affect Your Brand Image?

How do we identify a company or a brand? Through logo? Slogan? Brand name?

Most likely, it is to be the logo.  To identify the brand and give the brand a distinct identity, companies spend countless moolah. To start with, one of the main things in designing is to define the identity, i.e. to represent clearly what the brand or company is and how it would want to be perceived and positioned in the consumer’s mind. A master creation of logo would be one, where in the user can interact with the logo and then decode the message hidden behind it.

How you can create a relationship using a logo and brand name:-

1. Storytelling

Because there is no better way than storytelling to communicate your message. Doing a thorough research and making sure that the symbols incorporated in the logo are not just randomly picked, but convey a clear and concise representation of what you stand for.

2. Perspectives:

Examining the logos from multiple perspectives-that of the customers, that of their target audience, and in every possible context. The meaning of a particular symbol (Representation) can be different in one society or different in another. And companies or brands that look to creating an international identity must look into this.

3. Bridging the Communication gap

Correct they say communication is the key. Symbols were used in the Stone Age to communicate and even now to communicate a powerful brand message; we use symbols most of the times.

With every device and tool, there are limits to what extent they can be used. The company or brand may want things to be their way, but as an advertising and design agency in delhi, it is our job to work towards creating a symbolic logo which helps in making a connect with the audience or viewer.

4. Symbols that Interact

Visually appealing, that is the idea behind creating a successful logo. Only if your logo captivates and draws attention and leads to interaction, then only you can call it successful. Therefore, Color in logos is a complex issue as the meaning of color can vary depending on the cultural perspective of the customer. Aesthetics is an integral part in strengthening the brand commitment and increasing the interaction amongst consumers. You wouldn’t remember a NOKIA, but you will definitely remember an APPLE!