Canonicalisation is the prevalent problem of having the
exact content available on both WWW and pages without WWW (www.apppl.com and apppl.com). While it is
perceived to be the same, the search engines mistakes it to be two different
pages. In many cases, the search engines can figure out that they are the same
page and only the inclusion of the canonical URL is in their index.
When it comes to brand building, meetings and
events are the most influential tools in the array of event professionals and
marketers. Event marketing, if done accurately, gives a brand the most valuable
experience and builds up market share, increases profits, connects the brand
with the audience. While a poorly executed event may just cause heavy damage.
Usually 8 out of 10 pieces of content from a social media marketing firm, shows no
activity when it comes to generating website traffic. But it is possible to
improve content performance and create something which eventually creates
traffic on the targeted website. According to us, it is not enough to see how
the content performs.
News is that Google have started using a machine-learning
artificial intelligence system, which has been named “Rank Brain”. What
RankBrain does is, help Google sort through it’s search results. The first
story was brought to fore by Bloomberg.
