Focusing on science and people, the new identity represents a strategic pivot in the firm's transformation.
ZydusWellness, one of the top science-driven FMCG players, has announced the introduction of its new corporate brand identity, a major milestone in its continuing transformation. The rebranding indicates the company's focus on innovation, diversity, and greater stakeholder engagement.
The new identity also includes a new teal and purple color scheme. The teal heart represents science, trust, and clarity—central values that steer the company's product innovation. The purple heart, on the other hand, represents care, empathy, and understanding. These two colors depict Zydus Wellness' holistic strategy for health, science, and community connection.
Tarun Arora,
CEO and Whole-time Director of Zydus Wellness, had this to say about the
rebrand:
As the wellness landscape evolves, our new brand identity confirms our dedication to embracing change, broadening our evidence-based portfolio, and growing our reach through digital wellness innovation and sustainable behaviors. This revitalization is not only a visual change—it reflects our renewed commitment to becoming a more inclusive, innovative, and consumer-centric organization bounded by shared purpose.
The rebrand is coupled with good financial performance. Zydus Wellness' consolidated net sales were ₹26,912 million for FY 2024-25, up by 16.2% year on year. The net profit (excluding exceptional items and deferred tax assets) was higher by 30% at ₹3,410 million, and EBITDA was higher by 23.2% at ₹3,797 million.
With its new branding, Zydus Wellness seeks to enhance its positioning as a future-forward wellness leader grounded in science and fueled by purpose.
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