Logo to Legacy: How Butterfly Reimagined Its Brand

Butterfly, the popular kitchen appliance brand, has launched a new brand identity that will appeal to the changing consumer mindspace of today. The new look has at its heart a visual motif that combines a fingerprint with butterfly wings symbolizing uniqueness and change.

Moving away from the conventional age-centric targeting, Butterfly's new positioning is targeted at the "zillenial" mentality—people who love change yet remain grounded in authenticity. More lifestyle and attitude-based, rather than generational, this move targets.

"For more than four decades, Butterfly has been a presence in the millions of Indian kitchens. As the concept of home and identity keep changing, our new brand identity mirrors who we are and whom we serve," according to Swetha Sagar, Chief Business Officer, Butterfly.

This is more than a cosmetic shift—it's an entire reimagining of what belonging in the contemporary Indian kitchen looks like," she added. "Butterfly is for originals—individuals who expand, evolve, and morph, but never compromise who they really are.

In conjunction with the rebranding, Butterfly is also overhauling its product range. Critical appliances such as mixer grinders and cooktops are being re-engineered to provide better user experience, higher durability, and a newer look.

At Apppl Combine, we understand that effective brand transformation is paramount in building true relationships and achieving long-term success. If you're ready to reconnect with your brand personality and stand out in today's rapid-paced and competitive world, we can help. Together, we can take your idea and transform it into a powerful brand story—one that speaks volumes to your audience, instills their trust, and allows for long-term success.

Birla Tyre Rebrands with Bold New Identity Under Fresh Ownership

 

Birla Tyre has unveiled a new brand identity, such as a new logo and redeveloped corporate website, as a key moment in the evolution of the company under its new owners. The rebranding follows the takeover of the business by a Himadri Speciality Chemical-led consortium and Dalmia Refractories.

At the center of the new visual identity is a contemporary wordmark that signifies pace and advancement, complemented by a tiger mascot christened "Tyger." The mascot, the company says, signifies power, quickness, and leadership. The color scheme of the logo, blue and orange, signifies trust and optimism.

A spokesman for the company said the rebranding is more than a cosmetic refresh. "It's a reinforcement of our commitment to purposeful growth and innovation for the future," they explained. The new identity captures three key pillars: Birla Tyre's rich heritage, future-focused products, and a passion for innovation.

This rebranding is being done as part of a larger strategic push to reposition Birla Tyre in the domestic as well as international markets. The company is set to roll out a multi-channel marketing campaign covering digital, TV, print, and out-of-home media with the aim of creating greater brand recall and reaching more people.

Under new ownership, Birla Tyre has been injected with new capital and operational restructuring. The firm is now looking at re-entering strategic markets, increasing its distribution reach, and driving product development around new mobility trends and changing consumer aspirations.

Historically famous for its tough and superior-quality tyres, especially in the commercial and off-road divisions, Birla Tyre experienced drastic setbacks that culminated in the recent change of ownership. Now, the new promoters are looking to restore the brand's glory through innovation and strategic market penetration.

This change reflects a broader shift of consolidation in India's tire sector, with firms strategically investing to increase competitiveness. For Birla Tyre, the rebranding is a daring move to regain its footing in an ever-changing automotive landscape.

At Apppl Combine, we recognize that successful brand transformation is critical in fostering genuine connections and realizing long-term success. If you're prepared to rediscover your brand persona and shine in today's fast-paced and competitive environment, we can assist you. Together, we can take your vision and turn it into a compelling brand narrative—one that resonates with your audience, builds their trust, and enables long-lasting success.

Let's start the next chapter in your brand story—contact us today.

ZEE5 Unveils New Brand Identity, Focuses on Multilingual Storytelling

 

ZEE5, the Indian OTT platform owned by Zee Entertainment Enterpriseas, has rolled out a new brand identity and strategic realignment to reaffirm its position as India's own homegrown, multilingual streaming space. Steeped in the idea 'Apni Bhasha, Apni Kahaniyan' (Our Language, Our Stories), the relaunch focuses on hyper-personalised, language-led storytelling to cater to India's multilingual audience with diverse cultures.

This transformation of ZEE5's brand reflects a three-pronged strategy of content innovation, better user experience, and lowering costs. As the focus shifts directly towards regional storytelling, the platform seeks to bridge audiences closer to stories with roots in local cultures, languages, and experiences.

A New Identity for a New Era

As a part of the makeover, ZEE5 has rolled out a new visual identity and user interface that embodies simplicity, inclusions, and personalisation. Powered by AI-based technology, the platform now has improved navigation and personally recommended content driven by user preferences, language, and viewing history.

“Our new brand identity marks a pivotal step in our journey to become a deeply personalised, language-first platform that mirrors the diversity of Indian audiences,” said Amit Goenka, President - Digital Businesses & Platforms, Zee Entertainment Enterprises. “We’re committed to deepening our engagement through culturally resonant storytelling while scaling globally with a tech-enabled, intuitive platform.”

Language-Led Content and Subscription Strategy

ZEE5's new content agenda is centered around original content and crafted experiences in several Indian languages such as Hindi, Tamil, Telugu, Malayalam, Kannada, Bengali, Marathi, Punjabi, and Bhojpuri. The platform will treat every language vertical as a separate unit, crafting customized content pipelines drawn from folklore, local mythology, and true tales reflecting each locale's spirit.

During FY26, ZEE5 is going to introduce more than 130 fresh titles across genres, including original series, feature films, non-fiction formats, and live programming. To go along with this, the service is also introducing language-specific membership plans with a focus on affordability and greater penetration in markets:

Language Packs from ₹120/month

Hindi Pack (Punjabi & Bhojpuri included): ₹220/month

All-Access Pack: ₹320/month

Annual plans will also be available in tiers.

Hyperlocal Personalisation and National Reach

ZEE5's new brand campaign, based on the theme of 'Apni Bhasha. Apni Kahaniyan', has been launched in seven Indian languages to connect with consumers in both urban and tier 2/3 cities as well as Indian diaspora outside India. The campaign is based on the understanding that language is a strong and effective identity and emotional connection marker.

"Language is belonging," said Kartik Mahadev, Chief Marketing Officer, Zee Entertainment Enterprises. "A story in your own language doesn't merely entertain—it belongs. This campaign celebrates that deeply personal belonging to stories."

Raghavendra Hunsur, Chief Content Officer, supplemented, "At ZEE5, we're not only growing what we produce, but also whom we produce it for. Whether it's long-form series or try-out short-form content, we are dedicated to reflecting the day-to-day realities of our audiences in their own languages."

Partnering for Brand Transformation

At Apppl Combine, we think that strategic brand development is at the center of significant relationships and long-term business prosperity. In an overcrowded digital marketplace, developing an unmistakable and memorable brand image is more critical than ever.

Whether you need to revive your brand, dial in your positioning, or share your story in a way that really matters—we can assist. Let's partner to bring your vision to life as a compelling story that sparks trust, builds connections, and drives growth.

Ready to write the next chapter of your brand's story? Contact us at Apppl Combine, and let's create something amazing together.

Zydus Wellness Redefines Its Brand Identity for a Purpose-Driven Future

 

Focusing on science and people, the new identity represents a strategic pivot in the firm's transformation.

ZydusWellness, one of the top science-driven FMCG players, has announced the introduction of its new corporate brand identity, a major milestone in its continuing transformation. The rebranding indicates the company's focus on innovation, diversity, and greater stakeholder engagement.

The new identity also includes a new teal and purple color scheme. The teal heart represents science, trust, and clarity—central values that steer the company's product innovation. The purple heart, on the other hand, represents care, empathy, and understanding. These two colors depict Zydus Wellness' holistic strategy for health, science, and community connection.

Tarun Arora, CEO and Whole-time Director of Zydus Wellness, had this to say about the rebrand:

As the wellness landscape evolves, our new brand identity confirms our dedication to embracing change, broadening our evidence-based portfolio, and growing our reach through digital wellness innovation and sustainable behaviors. This revitalization is not only a visual change—it reflects our renewed commitment to becoming a more inclusive, innovative, and consumer-centric organization bounded by shared purpose.

The rebrand is coupled with good financial performance. Zydus Wellness' consolidated net sales were ₹26,912 million for FY 2024-25, up by 16.2% year on year. The net profit (excluding exceptional items and deferred tax assets) was higher by 30% at ₹3,410 million, and EBITDA was higher by 23.2% at ₹3,797 million.

With its new branding, Zydus Wellness seeks to enhance its positioning as a future-forward wellness leader grounded in science and fueled by purpose.

At Apppl Combine, we understand the importance of strategic brand transformations and how they play a vital role in ensuring brand resonance and long-term success. Let’s collaborate to elevate your brand identity and carve a distinct niche in the competitive landscape. Connect with us today, and let's transform possibilities into realities. Together, we will shape a brand narrative that resonates with your audience, builds trust, and drives sustainable success.

Zee Media Rebrands with Bold New ‘Z’ Identity: A Fresh Chapter in Journalism

In a history-making step that marks the beginning of a new era in its growth, Zee Media Corporation Limited (ZMCL) has launched a converged brand identity, which will reconfigure its presence on all national and regional news channels. This monumental shift is a strong endorsement of the company's dedication to factual, impactful, and viewer-focused journalism. By launching the 'Z' brand, Zee Media is making a definitive statement about clarity, consistency, and trust — values that are at the very core of its journalistic mission.

As the news media business is currently under intense scrutiny for its credibility, Zee Media's rebranding is a timely declaration of its commitment to providing unvarnished truth and rich narrative. The new 'Z' is more than a logo; it represents a commitment to serve the multicultural people of Bharat with substantive journalism that appeals to both mind and heart. From cityscapes to rural landscapes, Zee Media's 'Z' brand seeks to build bridges and reaffirm itself as a news network that addresses the people directly, with content that speaks to their hearts and minds.

The 'Z' identity, in its fearless minimalism, reflects Zee Media's objective of reaching citizens on a deeper, more human plane. In an age where news is no longer merely headlines, the new 'Z' is committed to offering a stage for the people's voice and encouraging enlightened, democratic discourse. The new identity of Zee Media is an evolving, contemporary force in journalism that brings together innovative technology with a strong commitment to meaningful reporting.

The new, contemporary look of the 'Z' mark is inspired by India's cultural diversity and communicates a forward-looking image that is digitally enabled and emotionally aware. The look is dynamic and flexible, as are the changing needs of the Zee Media audiences that it reaches out to. The change is not merely a cosmetic revamp but represents a massive shift in the editorial trajectory of the company and technological upgrade.

In his rebranding statement, Zee Media Corporation CEO Mr. Karan Abhishek Singh stated, "Zee Media has been a trusted voice in Indian journalism for more than three decades. The 'Z' transformation speaks to our forward-thinking push while staying rooted deeply in our heritage.". As we move ahead in this digital-first world, our intention is to craft stories that count—stories imparted with the clarity, audacity, and trustworthiness that the 'Z' embodies.

The scale of this rebranding is historic in its sweep, transforming not only the parent national channels such as Zee News, Zee Business, and Zee Bharat, but also regional behemoths such as Zee 24 Taas, Zee 24 Kalak, Zee Uttar Pradesh Uttarakhand, Zee Bihar Jharkhand, and Zee Madhya Pradesh Chhattisgarh. Across all channels, all of them will now carry the single 'Z' brand identity—a mark of credibility, simplicity, and emotional insight that will strike a chord with millions of television viewers.

This branding exercise is much deeper than mere looks. It's a mindset of Zee Media's ongoing quest to further connect with viewers, stand by journalistic principles, and accept the power of technology to present news in a manner that is both interactive and informative. Underlying this makeover is an increased sense of responsibility, which is an expression of the network's very essence: to enrich lives around the world through celebration of optimism, togetherness, and the power of shared experiences.

With its 'Z' identity, Zee Media makes its move towards revolutionizing the media space. As the company repositions its brand, it is also reasserting its alignment with the people it serves—providing journalism that is not only credible but also empathetic and empowering.

At Apppl Combine, we believe in the revolutionary potential of strategic brand building to build intense connections and propel long-term success. Whether your goal is to take your brand to unprecedented heights or create a special space in the competitive world today, we're here to collaborate with you. Let's work together to bring your vision to reality and create a story that engages your audience, instills enduring trust, and sustains long-term growth. Reach out to us today and let's start your brand's next great chapter.

Max to Be Rebranded as HBO Max, Focusing on Premium Streaming Content

In a major step to cut its teeth on its brand identity, Warner Bros. Discovery (WBD) has confirmed that its streaming platform, Max, will be renamed HBO Max from this summer. The move was revealed at the Warner Bros. Discovery Upfront presentation in New York.

The rebranding is set to reaffirm the platform's positioning as a go-to destination for premium, high-quality content. While streaming services keep competing for consumer interest, WBD views the HBO brand—historically synonymous with best-in-class programming—as a key asset for stimulating growth and bolstering its content strategy.

A Return to HBO's Strong Legacy

David Zaslav, president and CEO of Warner Bros. Discovery, underscored that the impressive success of the company in streaming owes much to its concentration on quality programming. He is confident that the rebirth of HBO in the Max platform will broaden its appeal for both existing subscribers and prospective audiences.

"Today we are reintroducing HBO, the brand that stands for the very best in media, to further fuel that growth in the years to come," stated Zaslav. He emphasized that the legacy and recognition of the HBO brand will be a foundation on which the platform's future course is built.

Emphasis on Unique, High-Quality Content

The rebranding is accompanied by a more developed vision for Max's content. Where streaming platforms typically attempt to appeal to a wide, general audience, WBD is going in a more targeted direction.

JB Perrette, president and CEO of Streaming at WBD, said: "We will keep focusing on what differentiates us – not everything for everyone in a household, but something unique and excellent for adults and families." Perrette's words emphasize the platform's dedication to providing programming that speaks directly to its audience, as opposed to trying to be an across-the-board service.

Casey Bloys, HBO and Max Content chairman and CEO, also shared the sentiment, commenting that the rebranding to HBO Max is more in line with their current consumer proposition. "It makes it very clear our implicit vow to provide content that is known to be distinct and, to borrow a phrase we always used at HBO, worth paying for," Bloys stated.

What's Next for HBO Max?

With the renaming to HBO Max, WBD is positioning itself to compete better in a competitive streaming environment. The platform will still provide a wide variety of original shows, movies, and exclusive content, with a specific focus on quality and uniqueness.

This development not only shows that WBD has faith in the power of the HBO brand but also marks a direction toward more focused, high-end programming appealing to a loyal and fervent fanbase.

At Apppl Combine, we are convinced in the potential of strategic brand development to create impactful connections and catalyze enduring success. Whether you're willing to take your brand to new heights and occupy a unique space in the contemporary competitive environment, we're here to partner with you. Let's transform your vision into a powerful brand narrative that speaks to your audience, establishes enduring confidence, and powers sustained growth. Get in touch with us today, and let's start your next exciting chapter.

Google Unveils Redesigned ‘G’ Logo After Nearly a Decade

 

May 2025 — In an almost-decade-long operation of stealth, Google has secretly renovated its famous 'G' logo. The transition may look tiny, yet it indicates an insidious modification within the business' design language in accordance with increasing emphasis on artificial intelligence (AI) as well as having an even stronger single brand for every platform.

A New Look for the AI Age

The new 'G' logo eliminates the old blocky shape of four different colors. Rather, it employs a flowing, smooth gradient that merges Google's characteristic red, yellow, green, and blue. This provides the logo with a contemporary and more unified look, which is consistent with other recent AI-themed branding such as Gemini and AI Mode in Search.

This shift is not about aesthetics alone. It indicates that Google desires a cleaner and more adaptable identity that flows evenly across platforms, reflecting its emphasis on AI and technology responsive to users' needs.

Gradual Rollout

The new logo has begun surfacing on the Google app on iOS devices and Pixel smartphones. A few Android beta users running version 16.18 of the Google Search app have also noticed the new logo. Nevertheless, most web platforms and devices continue to display the traditional segmented 'G', which means the update is rolling out incrementally.

Interestingly, Google never officially confirmed the change, allowing users to stumble upon it by themselves. This silent rollout may indicate that additional changes are imminent for other Google platforms, including Chrome, Maps, and Drive.

A Decade in the Making

The most recent significant Google logo redesign occurred in 2015 when the company unveiled a new sans-serif lettering and the initial independent 'G' logo. The redesign was intended to be mobile-friendly and up-to-date.

Now, in 2025, Google’s design is evolving again. As the company’s technology, especially AI, continues to grow, its visual identity is also adapting. This logo update follows the pattern seen with the redesigned Google Play logo in 2022 — a thoughtful and gradual evolution.

Why This Matters

The new 'G' logo is not merely a superficial tweak. It marks the fact that Google is stepping into a new era in which AI, machine learning, and accessible technology are central to its identity. The revamped logo looks dynamic and vibrant, capturing the technology and dynamism behind Google's products and services.

The more people pay attention to the change, it's evident that Google is remodeling its visual identity to align with its new purposes.

Ready to Evolve Your Brand?

Evolving your brand is important in creating authentic, lasting relationships with your audience, and Apppl Combine thinks the same way. If your brand is ready to have a new look that will make you stand out in the current competitive landscape, we're on hand to assist.

Let's collaborate to bring your vision to life, build a compelling brand narrative, and develop trust with your audience. Reach out to us today and let's elevate your brand to new heights.