BEML’s Bold Rebranding: Introducing ‘Infinix’ at Aero India 2025

 

BEML is one among the torchbearers of engineering and manufacturing and has heralded its rebranding with the new brand identity-'Infinix,' which was recently opened at Aero India 2025. The inauguration of the new logo was done at the BEML stall by Admiral Dinesh Kumar Tripathi PVSM, AVSM, NM, Chief of Naval Staff (CNS), along with Shantanu Roy, CMD of BEML, and functional directors and senior Defence Forces officers. The event featured captivating motion graphics that traced BEML's remarkable 60-year journey of evolution and excellence. The Infinix symbol is also BEML's commitment to transformation and innovation. The Phoenix, shown breaking away from its boundary, symbolizes growth, resilience, and the spirit of reinvention. The word "Infinix" fuses both concepts together; Infinity and Phoenix - the twin ideals that BEML dedicates itself to: engineering excellence and mobility solutions, and forward-looking advanced technology. The sleeker and dynamic design implies efficiency and progress as well as the company's vision for the future.

Admiral Tripathi congratulated BEML on this transformative milestone. "I extend my heartfelt congratulations to the leadership and entire team of BEML on this historic occasion. The unveiling of 'Infinix' reflects your bold vision to emerge as one of India's most valuable companies, both nationally and globally. As BEML ventures into futuristic sectors, driving national progress and technological excellence, I have no doubt that even greater milestones lie ahead," said Admiral Tripathi.

Shantanu Roy, CMD of BEML, was enthusiastic and said, "The new logo symbolizes our evolution from a legacy-driven enterprise to a global force in engineering, leading the way in key sectors. This transformation mirrors our aspirations to expand into new markets, explore emerging technologies, and embrace the challenges of tomorrow with unmatched vigor and determination. It carries with it the collective dreams and ambitions of BEML's people such as employees, partners, stakeholders, and customers. It is a symbol of our shared purpose to create value, drive progress, and leave an indelible mark on the world."

BEML Showcases at Aero India 2025

Aero India 2025 will be a new milestone event for BEML in showcasing current value additions in aerospace, defence, and strategic engineering. It will feature the latest sophisticated Unmanned Aerial Vehicles (UAVs), among which would be high-accuracy reconnaissance and surveillance UAVs like Vihangam-35 developed in joint collaboration with IIT Kanpur, in addition to next-generation remotely piloted aircraft systems such as Abhinandan HNX50.

In addition to the above, BEML shall present to visitors its large set of offerings in the Space and Missile Technology arena such as its ISO Grid Panels developed for ISRO within the ambit of ISRO's LVM3 launch program and Last Alloy Structures designed for advanced launch vehicles. The excellence of the Company in missile technology shall be showcased through the finest missile casings very much critical to defence programs in India like the Akash and Kusha missile systems.

Aircraft and Helicopter Components will feature achieved show dimensions within BEML at the event by the precision-engineered airborne components and Ground Support Equipment (GSE) for the Indian LCA Mk1. Maritime Defence-wise, the Marines Gas Turbine Flame tubes designed to boost naval propulsion efficiency would be the focus of BEML. Universal Bomb Pallets, which are going to add might to the Indian airforce armament systems, are also featured.

With ''Infnix" and the other impressive showcase at Aero India 2025, BEML proves its performance in continuing with the innovations and excellence while contributing to India's strategic and technological advancements on the global stage.

At AppplCombine, strategic brand transformations are no big deal; rather, they play significant roles in ensuring brand resonance and ongoing success over time. Partner with us today to take your brand identity to the next level and position it in its own specialty in the competitive environment. Get in touch with us today, and let's convert the possible into the actual. Together, we will craft a brand narrative that resonates with your audience, builds trust, and drives sustainable success.

Rebranding the Future: OpenAI’s New Logo and Typeface Reflect Human-AI Synergy

 

In a latest step that reveals the ever-developing synergy of human creativity with artificial intelligence, OpenAI unveils a sophisticated brand identity. Although subtle in appearance, it signals a gigantic leap towards being more organic, and human-friendly, in an overall visual language. This commitment towards blending the technological aspects and nuances of the human design well explains the reasoning behind this endeavor.

A Refreshed Look of the Iconic Logo

At the heart of this rebrand is a minor yet impactful tweak to OpenAI’s iconic “blossom” logo. The updated design features cleaner lines and an expanded central space, enhancing its distinctiveness while retaining its original essence. This evolution replaces the initial design crafted by OpenAI CEO Sam Altman and co-founder Ilya Sutskever. The latest version has been carefully crafted by an in-house team led by Veit Moeller and Shannon Jager, focusing on a more refined aesthetic that balances technological precision with a human touch.

OpenAI Sans: A Typeface with Character

The new logo is complemented by a custom typeface called OpenAI Sans. This typeface is the epitome of geometric precision and functional design softened by rounded, approachable character. The standout feature of the updated wordmark is the "O," created with a perfectly round exterior but an intentionally imperfect interior. As Moeller points out, this design choice counteracts excessive "robotic precision," giving the brand a more relatable, human appeal.

The Human-AI Collaboration Behind the Scenes

The rebranding for OpenAI stands as a tribute to the power of collaborative innovation: though the design team led creative process, they sensibly used AI tools such as DALL·E, ChatGPT, and Sora as thought partners. What is more interesting is that ChatGPT played a role in calculating type weights; conversely, Moeller emphasized that for the entire creative journey, the intuitive nature was dominated by humans.

“This dual approach—where human intuition meets AI’s generative potential—allows us to craft a brand that is not just innovative, but profoundly human,” OpenAI’s team shared in an interview with Wallpaper.

A Broader Vision: AI in Design and Branding

This rebrand comes at the perfect time since OpenAI has been leading AI-driven design and media and even corporate branding advances. By infusing human imagination with AI advancements, OpenAI places itself not only as a pioneer but as an innovator as well. The new refined brand identity depicts the company not only as technically adept but also one that respects a human-oriented ethos in an increasingly fast-moving digital world.

OpenAI’s rebranding is more than just a visual update; it’s a statement of purpose. It exemplifies how technology and humanity can coexist, creating designs that resonate on both a technical and emotional level. As AI continues to shape the future of design and branding, OpenAI stands at the forefront, demonstrating that the future is not just about innovation—it’s about making that innovation profoundly human.

At Apppl Combine, strategic brand evolution is key to building lasting connections and achieving sustained growth. If you're looking to elevate your brand identity and carve out a unique space in today’s competitive market, we’re here to help. Let’s work together to turn your vision into reality and craft a compelling brand story that resonates with your audience, builds lasting trust, and drives long-term success. Reach out to us today, and let's begin your brand’s next chapter.

Walmart Redesigns Its Logo After 20 Years: A Symbol of Innovation and Legacy

 

Walmart is taking a bold step forward with an updated brand identity, which will be unveiled for the first time in nearly two decades with a new logo. The new logo reflects both the retailer's rich history and its evolving future. The new look, revealed on January 12, was inspired by the company's founder, Sam Walton, drawing upon nostalgia but also signaling growth and commitment to innovation.

A Modern Take on a Classic Design

The new logo takes on a chunkier, more robust font, much like the typeface Walmart used between the 1980s and early 2000s. This is actually inspired by trucker hats made famous by Walton, a rather subtle nod to the brand's humble beginnings and enduring legacy. The iconic yellow "spark" symbol is kept, but this time paired with a darker blue hue. This updated color palette brings a fresh, modern look to the table while staying within the visual identity that consumers are familiar with and recognize.

Unveiling this new logo comes as part of the larger rollout of a rejuvenated visual system for Walmart. The new design will be incorporated on Walmart.com and the retail company's smartphone application in January before being disseminated to each of its 10,500 stores, the majority of which will undergo renovations consistent with the enhanced brand identity.

A Timely Rebrand for a Thriving Retail Giant

This updated logo is timely, coming when Walmart is basking in the afterglow of its second successive year of solid growth. William White, Walmart's senior vice president and chief marketing officer, pointed out that the redesigned logo marks a company evolution, which does not alter the core message that serves the present as well as the future customer. The rebrand is the polar opposite of the last time Walmart changed its logo in a major way in 2008, when it was struggling to regain sales while other big-box retailers like Target were gaining momentum.

During this moment, Walmart trimmed down the company's logo as it eliminated the star and blended the words together: "Wal" and "Mart." Such a move would have been part of 2008's mission to modernize the brand in an attempt for Walmart to take on a different wave in its course. Today's rebrand will come at an easier time since it is succeeding during a great season.

Walmart's Ongoing Success and Future of Growth

Walmart has been doing well in several segments, and this is reflected in the company's latest earnings report. The retailer reported a 5% increase in sales at US stores open for at least a year and an 8% increase in profits. The three factors that have helped Walmart are its expansion in the grocery business, competitive pricing strategies amidst inflationary pressures, and significant investment in its online presence. The company's US e-commerce sales recorded a tremendous increase of 22% in the last quarter and proved the potential of digital innovation in its long-term growth.

Walmart Rebranding Not Just Aesthetics: 

Walmart is on the way of transformation to provide customers with ease of shopping whether it is done online or within the stores.

What's Ahead for Walmart?

As the new logo rolls out across digital and physical assets of the brand, Walmart might well be indicating further changes that lie ahead. This is where adaptability toward emerging trends like online shopping and evolving consumer behaviors makes all the difference for a brand like Walmart. The new logo at Walmart will be a way not just of reminiscing about its glorious past but getting ready for an excellent future when innovation blends with tradition without any difficulty.

For the consumer, the new logo reminds them of Walmart's continued commitment to delivering quality products at affordable prices, while staying ahead of the curve in the ever-evolving retail landscape.

For Apppl Combine, strategic brand evolution is a key to building lasting connections and achieving sustained growth. If you're looking to elevate your brand identity and carve out a unique space in today’s competitive market, we’re here to help. Let’s work together to turn your vision into reality and craft a compelling brand story that resonates with your audience, builds lasting trust, and drives long-term success. Reach out to us today, and let's begin your brand’s next chapter.

A New Era for SanDisk: Introducing the Brand’s Bold New Logo

 

In preparation for its spin-off from Western Digital in early 2025, SanDisk has unveiled a refreshed visual identity designed to signal a bold new chapter for the company. With a reimagined logo, the tech giant is aiming to cement its place as a leader in flash storage and memory technology. Developed with the help of ELA Advertising, the new branding pushes the boundaries of design while paying homage to the company's storied heritage.

A refreshed new look with an all-caps serif font, the logo retains all important modifications to key letters: a stripped-down "S" is devoid of substantial portions of its form, an "A" that is merely a horizontal line, and an elongated "D" more abstract and modern. An "S" now seems more like a left-pointing cone, topped with a tiny square dot — a subtle pixel-like representation that shows commitment to the company's goal to lead in the memory field of tomorrow. Though the sharp contrast between black letters against a deep red background makes the logo somewhat unreadable at first glance, such minor recognition challenge may just be enough to make the wordmark more memorable and unique.

According to SanDisk, its new visual identity defines it as mobility and versatility. "SanDisk's updated wordmark marks a future where data can be stored and accessed as easily as one breathes in and out," a change that "underlines SanDisk's transformative role in the world of data expression and storage." "Our innovation is designed to keep aspirations moving forward and to empower people and businesses with data everywhere," said Joel Davis, Vice President of Creative at SanDisk.

The new logo also gives an impression about something that is much more closer to the past. The "open D" is one of those elements from the previous logo maintained in the new design in a form, which demonstrates the continuity with SanDisk's origin. The open D shape, which has been, over the years, in the stemless form part of the brand's graphical identity, serves as a bridge between corporate heritage and its future.

Pre-split with Western Digital, SanDisk would have ready the ground to introduce it in such a way that would describe itself as an audacious innovator in this quick-paced field of memory technology. The company is expected also to soon join forces with Kioxia to develop flash chips, cementing its commitment to drive advancements of the possibilities of storage into being.

According to a statement on the new branding, SanDisk noted that their visual identity is inspired by progress, which means technological advancement is not a destination but a journey. "Starting with a single pixel, the new Sandisk mark uses bold visual language while staying grounded in the belief that progress is a way of being, not an endpoint," said Davis.

This is a very exciting new chapter for SanDisk as it prepares for a new chapter in 2025. The company is geared up to create a landmark in the world of flash memory with its bold logo and a clear message about the future of data.

At Apppl Combine, we believe that strategic brand evolution is the key to forming lasting connections and ensuring sustained growth. Let's work together to enhance your brand identity and carve out a unique space in a competitive world. Reach out to us today, and let's turn your vision into reality. Together, we'll craft a compelling brand story that resonates deeply with your audience, builds lasting trust, and drives long-term success.

Rupa Footline reveals its new brand identity and tagline

 

Rupa Footline, the exclusive socks brand from Rupa & Company Limited, is creating waves in the fashion and comfort accessory category with a striking new look and an exciting campaign that will capture the imagination of consumers. With the tagline "Pahen Liya to PahenLiya", the brand introduces a fresh attitude, creative storytelling, and a commitment to delivering unmatched comfort with every step.

In an otherwise untapped market, Rupa Footline is coming out with a dynamic and vibrant narrative that is sure to connect with young, energetic consumers. Be it brisk walking, the gym, or just lazing around at home, Rupa Footline's socks make every moment stylish, comfortable, and full of personality. The brand promises to be the essential part of everyday wardrobe, where fashion meets function in the most unexpected ways.

The new campaign breaks away from the traditional narrative of socks as a mere necessity. Instead, it creatively portrays how people live life in motion—confidently, stylishly, and always with their socks on. Socks are not just a product; they are a statement of personality and attitude.

Director of Rupa & Company Limited Vikash Agarwal: "Today's consumers are looking for more than just a product.". They want brands that understand their lifestyle, products that have character, and aspire with them. Our new campaign for Rupa Footline captures this spirit of quirky storytelling and bold visuals, along with a message of confidence. With our newly designed logo and contemporary patterns like solids, stripes, and geometric prints, we are confident Rupa Footline will resonate with the youth and become a household name."

The new identity of Rupa Footline is beyond the mere activity of selling socks. A lifestyle is what it celebrates-to be confident, comfortable, or to have fun, by which one conquers either the challenges of the day or unwinds after hours-thus always ready with Rupa Footline, one step at a time.

With a new bold campaign and a new updated collection of vibrant designs, Rupa Footline is poised to make an indelible mark on the fashion and comfort accessory market, proving sometimes that even the smallest of details makes all the difference-the right pair of socks, in this case.

At  Apppl Combine, we recognize the power of strategic brand evolution in shaping lasting connections and ensuring sustained growth. Let’s work together to enhance your brand identity and carve out a unique space in a competitive world. Reach out to us today, and let's turn your vision into reality. Together, we'll craft a compelling brand story that resonates deeply with your audience, builds lasting trust, and drives long-term success.

Burger King and KFC Unite for a Flavorful Friendship in France with the BFF Burger

 

In an unexpected twist to the fast food rivalry, Burger King France and KFC France have decided to put their competition aside and join forces for an exclusive collaboration: the launch of the BFF Burger (Best Friends Forever). Available only in France, this groundbreaking partnership introduces an entirely new burger, but with a delicious twist—two distinct variations. The BFF burger will be available in a flame-grilled meat version at Burger King, and a crispy chicken version at KFC. The collaborative burger is available in all 934 participating locations across the country and will remain on the menu until December 16.

The BFF Burger is more than just a delicious fusion of two iconic fast food chains. It's a symbol of the unity between two of the world's most recognizable food brands, which have often been seen as fierce competitors. But in this case, their rivalry takes a backseat as they come together for an innovative product designed to bring people together, offering a shared recipe with one key difference: the meat. The BFF Burger offers the signature flame-grilled beef loved by Burger King fans, while KFC’s version swaps in its famous crispy chicken, a choice that appeals to fans of both brands.

To bring the concept of the BFF Burger to life, the brands enlisted Buzzman, the Paris-based creative agency known for its playful and bold campaigns. Havas Paris provided social media support to spread the word, while Wavemaker and Havas Media ensured the campaign reached the right audiences across France.

A key part of the campaign’s charm is the accompanying TV commercial, directed by Rick Darge through production company HENRY. Set to the funky, feel-good sounds of War’s “Why Can’t We Be Friends?”, the commercial features employees from both Burger King and KFC, dressed in their respective uniforms, joyfully singing arm in arm and united in harmony. The scene plays up the playful concept of two rival companies putting aside their differences to create something special for their fans.

The heart of the campaign is clear: by offering the BFF Burger, Burger King and KFC are showing that even fierce competitors can find common ground in the spirit of fun, innovation, and of course, great food. The BFF Burger is designed to be a limited-time, must-try menu item that taps into the shared love of burgers and fried chicken that unite fans of both brands.

As the campaign unfolds across social media, the brands have also shared playful content to engage their customers, further amplifying the collaborative spirit behind the BFF Burger. Whether you're a fan of flame-grilled beef or crispy chicken, the BFF Burger offers something for everyone—and a chance to experience a unique partnership that might just make you believe in the power of friendship… and fast food.

The BFF Burger is available in all Burger King and KFC locations across France until December 16, so if you’re in the area, don’t miss the opportunity to try this iconic collaboration before it's gone!

At Apppl Combine, we understand the importance of strategic brand transformations and how they play a vital role in ensuring brand resonance and long-term success. Let’s collaborate to elevate your brand identity and carve a distinct niche in the competitive landscape. Connect with us today, and let's transform possibilities into realities. Together, we will shape a brand narrative that resonates with your audience, builds trust, and drives sustainable success.

Unleashing Creativity: How Apppl Combine is Revolutionizing Marketing As A Creative Marketing Agency

In an era where digital presence is paramount, businesses face the challenge of standing out in a saturated market. Enter Apppl Combine, as a creative marketing agency that’s not just keeping pace with the ever-evolving digital landscape but is actively redefining it. With a blend of innovation, strategy, and technology, we are etting new benchmarks in marketing, helping brands carve out their unique space in a crowded marketplace.

Here’s how we are transforming the marketing landscape and what makes it a game-changer for businesses aiming to thrive in the digital age.

The Evolution of Marketing in the Digital Era

Marketing has come a long way from traditional print ads and television commercials. The digital revolution has shifted the focus to online platforms, where consumer behavior and engagement are continually evolving. Today, effective marketing demands a sophisticated blend of creativity, data analytics, and technology. Brands must be agile, innovative, and perceptive to capture the attention of a digitally-savvy audience.

In this complex landscape, we emerge as a beacon of creativity and strategy. The agency’s approach goes beyond conventional marketing practices, leveraging the latest tools and insights to craft campaigns that resonate with modern consumers.

A New Paradigm in Creative Marketing

1. Harnessing Creativity with Technology

Strategy is the seamless integration of creativity and technology. In a world where digital content is king, the agency excels in producing visually stunning and engaging content that cuts through the noise. From eye-catching graphics to interactive videos, our creative team pushes the boundaries of traditional marketing, creating experiences that captivate and convert.

- Data-Driven Creativity: We combine artistic vision with data analytics to ensure that creative outputs are not just visually appealing but also strategically sound. By analyzing consumer behavior and engagement metrics, we tailor content to meet the needs and preferences of its target audience.

- Innovative Technologies: Leveraging the latest technologies, such as augmented reality (AR) and artificial intelligence (AI), we create immersive and personalized experiences that enhance brand interactions. These technologies not only capture attention but also foster deeper connections with the audience.

2. Strategic Insights for Targeted Campaigns

Effective marketing isn’t just about flashy ads; it’s about understanding the audience and delivering messages that resonate. Our strategic approach ensures that campaigns are targeted and impactful.

- Consumer Research and Segmentation: We conduct thorough market research to understand consumer preferences, behaviors, and trends. This research forms the basis of targeted campaigns that address specific needs and interests, ensuring higher engagement and conversion rates.

- Tailored Strategies: Based on insights gathered, we develop tailored marketing strategies that align with brand objectives and audience expectations. Whether it’s a social media campaign, email marketing, or influencer collaboration, the agency’s strategies are designed to maximize impact and ROI.

3. Agility and Adaptability

In the fast-paced digital world, agility is crucial. Our ability to adapt to changing trends and technologies sets it apart from traditional agencies.

- Real-Time Adjustments:Our approach involves monitoring campaign performance in real-time and making adjustments as needed. This agility allows the agency to respond quickly to trends and feedback, optimizing campaigns for better results.

- Trend Integration: Staying ahead of trends is essential for relevance.Our team is dedicated to keeping abreast of the latest industry developments and incorporating emerging trends into marketing strategies. This proactive approach ensures that campaigns remain fresh and engaging.

4. Collaborative Partnerships

Successful marketing often requires collaboration and synergy.  We foster a collaborative environment, both internally and with clients.

- Client Collaboration: We believe in working closely with clients to understand their vision and goals. This collaborative approach ensures that marketing strategies align with brand objectives and resonate with the target audience.

- Cross-Functional Teams: Our diverse team of creative professionals, strategists, and technologists work together to deliver integrated solutions. This cross-functional collaboration brings together different perspectives and expertise, resulting in innovative and effective campaigns.

5. Sustainability and Ethical Marketing

In an age where consumers are increasingly conscious of ethical and sustainable practices, We embrace these values in its marketing approach.

- Ethical Practices: We are committed to transparency and integrity in its marketing practices. The agency ensures that all campaigns adhere to ethical standards and avoid misleading or deceptive tactics.

- Sustainable Solutions: Recognizing the importance of sustainability, we incorporate eco-friendly practices into our operations and promotes sustainable messaging in campaigns. This commitment not only aligns with consumer values but also contributes to a positive brand image.

Why Apppl Combine Stands Out

Apppl Combine's success can be attributed to its unique approach to creative marketing. Our ability to blend creativity with technology, strategic insights with real-time agility, and collaboration with ethical practices sets us apart in a crowded market. By continuously innovating and adapting to the digital landscape, We deliver results that not only meet but exceed client expectations.

For businesses looking to elevate their marketing strategies and achieve remarkable results, partnering with us could be the key. Here’s how you can get started:

1. Connect with Us: Reach out to us to discuss your marketing needs and objectives. Our team will work with you to understand your vision and goals.

2. Discover Solutions: Explore the range of creative and strategic solutions offered by us. From content creation to digital marketing and technology integration, we have the expertise to meet your needs.

3. Launch Your Campaign: Collaborate with our team to develop and execute a tailored marketing campaign that drives engagement, conversion, and growth.

4. Measure and Optimize: Monitor campaign performance and make data-driven adjustments to ensure ongoing success and optimal results.

In today’s digital age, marketing requires more than just traditional approaches. It demands creativity, technology, and strategic insight. Apppl Combine embodies this new paradigm, offering innovative solutions that drive success in a competitive market. By leveraging cutting-edge technology, strategic thinking, and a collaborative approach, we are transforming the marketing landscape and helping brands achieve their goals.

For businesses seeking to make a significant impact and stand out in the digital world, we provide the expertise and creativity needed to navigate the complexities of modern marketing. Connect with us today to embark on a journey of creative excellence and strategic success.

This post was originally published on: Apppl Combine