Exploring Jaguar’s New Logo: A Fresh Symbol of Luxury and Electric Innovation

 

Jaguar is redefining its identity in a bold new era for automotive design as it launches a refreshed logo in the marketplace. This is more than just a visual makeover-it marks the brand's entrance into the world of electric vehicles and modern luxury. The iconic jaguar leaping across the logo has been reimagined to reflect the agility, elegance, and innovation that Jaguar now stands for.

Evolution of the Jaguar Logo:

The previous logo was more detailed and thus more traditional but remained modern and recognizable in its sophistication. In contrast, the new one has leaner and more minimalist design lines that give it a freshness and forward thinking. The most pronounced difference, however, is in the leaping jaguar itself. It uses an even more fluid representation of the leaping jaguar that emphasizes movement and fluidity. This conveys the nimbleness, swiftness, and immediacy of Jaguar, yet it does not sacrifice the roots of the brand.

The new logo is also designed with a more refined metallic finish, completing the two-tone effects that give it a luxurious and technologic look. It can be said that this modern update speaks directly to the brand's shift toward producing high-performance electric vehicles, a key part of Jaguar's future strategy. Focusing on such simplicity and elegance, this logo is light and easily applicable to any medium or platform: from digital user interfaces to exteriors of automobiles, thus clearly expressing that Jaguar is a brand of luxury and innovation in today's global market.

A New Direction: Embracing Electric Innovation

The rebranding of Jaguar is not just cosmetic but, rather, is the indication that the company is evolving. With its new direction to a fully electric future, the new logo identifies the brand in terms of innovation and sustainability. A more fluid and dynamic look presents the advanced technology behind the newly launched electric vehicles by Jaguar, starting with the upcoming electric version of their most popular models.

A change of this magnitude serves as part of a broader strategy for Jaguar to not only be more environmentally friendly but also leading at the luxury end of the automotive market. Rebranding is as clear as writing: Jaguar's identity communicates that the company is more than just a car maker-they are a brand embracing the future, putting sustainable engineering into luxury, performance, and advanced technology.

Significance of Logo Change

A logo is much more than just a visual representation of a company; it's essentially a reflection of a brand's identity and its values. So, for Jaguar, the new logo represents a fresh chapter in its long and storied history. Having simplified the logo and set it in tune with the modern design sensibilities, Jaguar has established itself as a brand that looks forward into the future.

The sleek new design conveys an air of sophistication and high-end status, saying that Jaguar is not only in step with the industry but instead forging ahead. Rebranding works into the modernizing image of Jaguar to make sure that it stays relevant to a new generation of consumers who value not just performance but also environmental responsibility and innovation.

The Power of Strategic Branding

Among the rivalry of luxury cars, a logo is perhaps one of the most potent weapons at a brand's disposal. Jaguar's new logo reflects deep insight into its heritage as well as the changing dynamics of the marketplace. It unfolds the story of transformation, signaling to the customer that Jaguar is not just evolving but revolutionizing the industry.

At Apppl Combine, we understand the significance of such strategic branding initiatives. If you’re considering a rebranding journey of your own, connect with us today. Together, we can navigate the complexities of branding and create a lasting impact.

How the Kerovit Ad Agency Elevated the Brand to New Heights

 

In today’s competitive market, standing out requires more than just great products—it requires a strong, strategic approach to marketing. Kerovit, the premium bathware and sanitaryware brand from Kajaria, found its true potential through the expertise of its Kerovit Ad Agency. With a history of innovation and high-quality products, Kerovit was already a respected name in the market. However, the brand needed a more cohesive, impactful marketing strategy to truly shine in India’s crowded bathware space.

Here’s how APPPL Combine, which is Kerovit’s Ad Agency, helped elevate the brand to new heights and solidified its position in the premium segment.

Kerovit’s Journey with Its Ad Agency

When Kerovit approached APPPL Combine, the primary challenge was to enhance the brand’s visibility in a market dominated by big names. Despite offering top-notch products, Kerovit wasn’t standing out as strongly as it deserved. There were gaps in its messaging, inconsistent marketing, and scattered online presence. The goal was clear: create a unified, compelling brand strategy that would resonate with consumers and drive significant growth.

By partnering with APPPL Combine, Kerovit’s advertising agency, the brand’s digital footprint expanded, and its connection with consumers deepened. The ad agency’s approach was focused on understanding the core of the Kerovit brand and amplifying its strengths.

Crafting a Unique Brand Identity

One of the first steps APPPL Combine took was to create a clear and unique brand positioning for Kerovit. The agency understood that to win over consumers in the premium bathware segment, Kerovit had to stand out not just for its product features, but for its ability to offer premium quality at affordable prices. The result was a well-defined brand identity that resonated with price-conscious yet quality-seeking consumers.

The Power of Emotional Campaigns

APPPL Combine, Kerovit’s ad agency, realized that to truly connect with the audience, Kerovit needed more than just product-focused messaging. It needed campaigns that sparked an emotional response. The result was two major campaigns—each designed to touch the hearts of Indian consumers.

1. Best Buy Sale: This campaign highlighted the Kerovit value proposition, emphasizing affordability, quality, and design. Through high-impact ad films and digital display ads, the agency successfully reinforced the brand’s premium yet affordable image.
2. Gift a Bathroom: The breakthrough campaign that really took off was the Gift a Bathroom initiative. This series of emotional ad films emphasized the thoughtfulness of gifting a bathroom—a concept that resonated deeply with consumers. With films in multiple regional languages like Hindi, Tamil, Telugu, Marathi, and others, the campaign struck an emotional chord, driving conversations and engagement.

Results that Speak Volumes

The results of these campaigns were extraordinary. Under the guidance of APPPL Combine, Kerovit’s digital campaigns achieved a view rate of over 50%, far surpassing the industry standard of 20%. The campaigns garnered over 200 million views and achieved 10+ million engagements, demonstrating the agency’s ability to create content that resonated with a broad audience.

Moreover, these campaigns were run at a fraction of the typical budget—delivering results at less than 20% of the benchmark budget—setting a new standard for cost-effective digital marketing campaigns.

Setting Industry Standards with Smart Digital Strategies

What sets APPPL Combine apart as Kerovit’s advertising agency is its ability to consistently deliver impressive ROI while also enhancing engagement metrics. The digital-first campaigns helped Kerovit boost foot traffic, improve brand recall, and generate significant sales growth, both online and offline. The campaign’s multi-content approach, combined with targeted digital marketing, kept the audience engaged and ensured that Kerovit remained top-of-mind for its consumers.

The Future of Kerovit: Continuing the Growth Journey

The strategic guidance of APPPL Combine, Kerovit’s ad agency, has set Kerovit on a growth trajectory that’s likely to continue. With a clear brand identity, innovative campaigns, and ongoing digital engagement, Kerovit has successfully carved out a place for itself in India’s premium bathware market.

By tapping into emotional storytelling and creating content that speaks directly to consumers’ values and lifestyles, Kerovit is now not just a product, but a brand people trust and connect with. The partnership with APPPL Combine has proven to be an essential ingredient in the brand’s journey toward becoming a market leader.

Partner with a Leading Ad Agency for Your Brand’s Success

Looking for an ad agency that can transform your brand? The success of Kerovit under the guidance of APPPL Combine proves that the right marketing strategy can make all the difference. Whether you need to refine your brand’s message, increase visibility, or connect emotionally with consumers, working with an experienced Kerovit advertising agency can help you unlock your brand’s full potential. Don’t settle for anything less—partner with APPPL Combine, the agency behind Kerovit’s success, to drive your brand’s growth and success today.

        This post was originally published on: LinkedIn

Best Video Ad Campaign Agencies in India: Experts Crafting Impactful Stories

 

In the fast-evolving world of marketing, video advertisements have emerged as one of the most effective ways to engage consumers, communicate brand messages, and drive business growth. With the increasing consumption of video content across various platforms like YouTube, Instagram, and TikTok, the demand for compelling video ad campaigns has skyrocketed. In India, several agencies are leading the charge, creating impactful stories that resonate with audiences and elevate brands. This article highlights some of the best video ad campaign agencies in India that have proven their expertise in crafting narratives that captivate and convert.

1. The Glitch

Location: Mumbai

One of the most well-known digital agencies in India, The Glitch has been instrumental in creating some of the most innovative and memorable video ad campaigns. The agency's approach focuses on merging creativity with technology to tell engaging stories across digital and social media platforms. From brand storytelling to high-end production, The Glitch has worked with global brands like Netflix, Starbucks, and Zomato, producing content that not only grabs attention but also builds long-lasting relationships with audiences.

Notable Campaigns:

• Netflix: "The Crown" Season 3 Launch
• Zomato: "Woot Woot" Campaign

2. Talented

Location: Delhi & Mumbai

Talented is known for its versatility and a deep understanding of audience psychology. This agency creates videos that are not just visually stunning but are also strategically crafted to engage and convert. With a focus on digital and influencer-driven content, Talented has helped brands like Pepsi, Reliance Jio, and ITC push the boundaries of traditional advertising through interactive and shareable video content.

Notable Campaigns:

• Pepsi: "Live For Now"
• Reliance Jio: "India ka Tyohaar"

3. Leo Burnett India

Location: Mumbai

As a global creative agency with a strong presence in India, Leo Burnett is synonymous with iconic advertising. Their video ad campaigns focus on creating deep emotional connections with the audience, blending creativity with consumer insights. With a history of working with renowned brands such as McDonald's, Amazon, and Tata Motors, Leo Burnett India’s video campaigns have become benchmarks in the industry.

Notable Campaigns:

• Tata Motors: "The Bold New SUV"
• Amazon India: "The Great Indian Shopping Festival"

4. Famous Innovations

Location: Mumbai

Famous Innovations is another key player in the Indian advertising industry, known for its unique approach to storytelling. This agency specializes in creating innovative video content that challenges conventional advertising formats. Famous Innovations creates ad campaigns that are visually appealing, entertaining, and thought-provoking, making it an ideal choice for brands looking to stand out in the crowded Indian market.

Notable Campaigns:

• Bajaj Allianz: "Bajali Ke Saath Ho Jaaye"
• Kissan: "Kissan Purani Dosti Nayi Dosti"

5. Dentsu Webchutney

Location: Delhi & Mumbai

Dentsu Webchutney is one of India’s leading digital marketing agencies that specialize in crafting viral video ad campaigns. With an emphasis on creativity and digital-first strategies, the agency creates videos that resonate deeply with the online audience. Dentsu Webchutney’s ability to tap into pop culture and contemporary trends has made them the go-to agency for brands looking to make a bold impact in the digital space.

Notable Campaigns:

• Swiggy: "Swiggy Voice"
• Coca-Cola: "Share a Coke"

6. Apppl Combine

Location: Delhi

Apppl Combine is known for creating engaging and innovative campaigns that resonate with diverse audiences. They have worked with a range of brands to develop impactful video ad campaigns that not only highlight the key product features but also strike an emotional chord with consumers. One of their notable achievements was the launch of the “Best Buy Sale” campaign for Kerovit. This exclusive brand property featured four high-impact ad films and extensive digital display ads, which effectively highlighted Kerovit’s unique selling propositions. The success of this campaign helped to drive consumer interest, reinforcing Kerovit’s value proposition during seasonal promotions.

Encouraged by the success of the first phase, Apppl Combine introduced the "Gift a Bathroom" campaign in its second phase. This innovative campaign became a breakthrough property, emotionally resonating with audiences by emphasizing the concept of gifting a bathroom. The agency produced seven ad films in multiple regional languages including Hindi, Malayalam, Tamil, Telugu, Bangla, Gujarati, and Marathi. This campaign not only captured attention but also strengthened Kerovit’s position as a brand that understands the personal needs of its consumers.

Notable Campaigns:

• Kerovit: “Best Buy Sale” Campaign
• Kerovit: “Gift a Bathroom” Campaign

7. BBDO India

Location: Mumbai

BBDO is renowned for its ability to craft emotionally resonant stories that tug at the heartstrings of viewers. The agency's powerful video campaigns often highlight the emotional aspects of brands, delivering messages that leave a lasting impact on the audience. From multinational corporations to local brands, BBDO’s campaigns reflect high-quality production values and an innate understanding of consumer behavior.

Notable Campaigns:

• PepsiCo: "Welcome to the World of Real Magic"
• Airtel: "Har Ek Friend Zaroori Hota Hai"

8. Ogilvy India

Location: Mumbai & Bengaluru

Ogilvy India is a creative powerhouse with a strong legacy of creating iconic campaigns. Their video advertising approach blends storytelling, humor, and social relevance to ensure that the message is both entertaining and impactful. Ogilvy’s commitment to innovative video content is seen in their work with brands like Dove, Ford, and KFC, where they craft stories that are relatable and memorable.

Notable Campaigns:

• Dove: "Real Beauty"
• KFC: "Finger Lickin' Good"

9. Schbang

Location: Mumbai

Schbang is a creative agency known for its fresh and cutting-edge approach to digital marketing. Their video ad campaigns are often centered around the idea of “changing the game,” bringing new ideas and formats to the forefront. Schbang’s strength lies in its ability to produce content that appeals to the younger demographic while staying true to brand values.

Notable Campaigns:

• Wink: "Smartphone with a Heart"
• SodaBottleOpenerWala: "Good Old Parsi Humor"

10. Mindshare India

Location: Mumbai

Mindshare is a global media agency with a strong presence in India, known for delivering impactful video advertising that drives both brand visibility and sales. Their focus on data-driven insights helps brands create video content that speaks directly to their target audience, optimizing content for various platforms and ensuring maximum reach.

Notable Campaigns:

• Unilever: "Ariel Share the Load"
• Sony Entertainment Television: "The Voice India"

11. Enormous Brands

Location: Mumbai

Enormous Brands takes a distinctive approach to video marketing by combining creativity with the brand's core values. They focus on creating memorable stories that are not just aesthetically pleasing but also highly strategic, helping brands build a deep connection with their customers. Enormous Brands' work has often been recognized for its exceptional creativity and quality.

Notable Campaigns:

• Chumbak: "Find Your Happy"
• Asian Paints: "Har Ghar Kuch Kehta Hai"

Conclusion

India’s video ad campaign landscape is filled with creative agencies that are pushing the envelope to craft content that not only entertains but also drives business growth. From emotional storytelling to bold, unconventional approaches, these agencies have proven their ability to adapt to the ever-changing digital marketing landscape. Whether you're a global brand looking to make an impact in India or a local business aiming to expand your reach, collaborating with these leading agencies can help you create powerful video campaigns that connect with your audience and leave a lasting impression.

This post was originally published on: LinkedIn