Logo to Legacy: How Butterfly Reimagined Its Brand

Butterfly, the popular kitchen appliance brand, has launched a new brand identity that will appeal to the changing consumer mindspace of today. The new look has at its heart a visual motif that combines a fingerprint with butterfly wings symbolizing uniqueness and change.

Moving away from the conventional age-centric targeting, Butterfly's new positioning is targeted at the "zillenial" mentality—people who love change yet remain grounded in authenticity. More lifestyle and attitude-based, rather than generational, this move targets.

"For more than four decades, Butterfly has been a presence in the millions of Indian kitchens. As the concept of home and identity keep changing, our new brand identity mirrors who we are and whom we serve," according to Swetha Sagar, Chief Business Officer, Butterfly.

This is more than a cosmetic shift—it's an entire reimagining of what belonging in the contemporary Indian kitchen looks like," she added. "Butterfly is for originals—individuals who expand, evolve, and morph, but never compromise who they really are.

In conjunction with the rebranding, Butterfly is also overhauling its product range. Critical appliances such as mixer grinders and cooktops are being re-engineered to provide better user experience, higher durability, and a newer look.

At Apppl Combine, we understand that effective brand transformation is paramount in building true relationships and achieving long-term success. If you're ready to reconnect with your brand personality and stand out in today's rapid-paced and competitive world, we can help. Together, we can take your idea and transform it into a powerful brand story—one that speaks volumes to your audience, instills their trust, and allows for long-term success.

Birla Tyre Rebrands with Bold New Identity Under Fresh Ownership

 

Birla Tyre has unveiled a new brand identity, such as a new logo and redeveloped corporate website, as a key moment in the evolution of the company under its new owners. The rebranding follows the takeover of the business by a Himadri Speciality Chemical-led consortium and Dalmia Refractories.

At the center of the new visual identity is a contemporary wordmark that signifies pace and advancement, complemented by a tiger mascot christened "Tyger." The mascot, the company says, signifies power, quickness, and leadership. The color scheme of the logo, blue and orange, signifies trust and optimism.

A spokesman for the company said the rebranding is more than a cosmetic refresh. "It's a reinforcement of our commitment to purposeful growth and innovation for the future," they explained. The new identity captures three key pillars: Birla Tyre's rich heritage, future-focused products, and a passion for innovation.

This rebranding is being done as part of a larger strategic push to reposition Birla Tyre in the domestic as well as international markets. The company is set to roll out a multi-channel marketing campaign covering digital, TV, print, and out-of-home media with the aim of creating greater brand recall and reaching more people.

Under new ownership, Birla Tyre has been injected with new capital and operational restructuring. The firm is now looking at re-entering strategic markets, increasing its distribution reach, and driving product development around new mobility trends and changing consumer aspirations.

Historically famous for its tough and superior-quality tyres, especially in the commercial and off-road divisions, Birla Tyre experienced drastic setbacks that culminated in the recent change of ownership. Now, the new promoters are looking to restore the brand's glory through innovation and strategic market penetration.

This change reflects a broader shift of consolidation in India's tire sector, with firms strategically investing to increase competitiveness. For Birla Tyre, the rebranding is a daring move to regain its footing in an ever-changing automotive landscape.

At Apppl Combine, we recognize that successful brand transformation is critical in fostering genuine connections and realizing long-term success. If you're prepared to rediscover your brand persona and shine in today's fast-paced and competitive environment, we can assist you. Together, we can take your vision and turn it into a compelling brand narrative—one that resonates with your audience, builds their trust, and enables long-lasting success.

Let's start the next chapter in your brand story—contact us today.

ZEE5 Unveils New Brand Identity, Focuses on Multilingual Storytelling

 

ZEE5, the Indian OTT platform owned by Zee Entertainment Enterpriseas, has rolled out a new brand identity and strategic realignment to reaffirm its position as India's own homegrown, multilingual streaming space. Steeped in the idea 'Apni Bhasha, Apni Kahaniyan' (Our Language, Our Stories), the relaunch focuses on hyper-personalised, language-led storytelling to cater to India's multilingual audience with diverse cultures.

This transformation of ZEE5's brand reflects a three-pronged strategy of content innovation, better user experience, and lowering costs. As the focus shifts directly towards regional storytelling, the platform seeks to bridge audiences closer to stories with roots in local cultures, languages, and experiences.

A New Identity for a New Era

As a part of the makeover, ZEE5 has rolled out a new visual identity and user interface that embodies simplicity, inclusions, and personalisation. Powered by AI-based technology, the platform now has improved navigation and personally recommended content driven by user preferences, language, and viewing history.

“Our new brand identity marks a pivotal step in our journey to become a deeply personalised, language-first platform that mirrors the diversity of Indian audiences,” said Amit Goenka, President - Digital Businesses & Platforms, Zee Entertainment Enterprises. “We’re committed to deepening our engagement through culturally resonant storytelling while scaling globally with a tech-enabled, intuitive platform.”

Language-Led Content and Subscription Strategy

ZEE5's new content agenda is centered around original content and crafted experiences in several Indian languages such as Hindi, Tamil, Telugu, Malayalam, Kannada, Bengali, Marathi, Punjabi, and Bhojpuri. The platform will treat every language vertical as a separate unit, crafting customized content pipelines drawn from folklore, local mythology, and true tales reflecting each locale's spirit.

During FY26, ZEE5 is going to introduce more than 130 fresh titles across genres, including original series, feature films, non-fiction formats, and live programming. To go along with this, the service is also introducing language-specific membership plans with a focus on affordability and greater penetration in markets:

Language Packs from ₹120/month

Hindi Pack (Punjabi & Bhojpuri included): ₹220/month

All-Access Pack: ₹320/month

Annual plans will also be available in tiers.

Hyperlocal Personalisation and National Reach

ZEE5's new brand campaign, based on the theme of 'Apni Bhasha. Apni Kahaniyan', has been launched in seven Indian languages to connect with consumers in both urban and tier 2/3 cities as well as Indian diaspora outside India. The campaign is based on the understanding that language is a strong and effective identity and emotional connection marker.

"Language is belonging," said Kartik Mahadev, Chief Marketing Officer, Zee Entertainment Enterprises. "A story in your own language doesn't merely entertain—it belongs. This campaign celebrates that deeply personal belonging to stories."

Raghavendra Hunsur, Chief Content Officer, supplemented, "At ZEE5, we're not only growing what we produce, but also whom we produce it for. Whether it's long-form series or try-out short-form content, we are dedicated to reflecting the day-to-day realities of our audiences in their own languages."

Partnering for Brand Transformation

At Apppl Combine, we think that strategic brand development is at the center of significant relationships and long-term business prosperity. In an overcrowded digital marketplace, developing an unmistakable and memorable brand image is more critical than ever.

Whether you need to revive your brand, dial in your positioning, or share your story in a way that really matters—we can assist. Let's partner to bring your vision to life as a compelling story that sparks trust, builds connections, and drives growth.

Ready to write the next chapter of your brand's story? Contact us at Apppl Combine, and let's create something amazing together.