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The Aditya Birla Group's Hindalco Industries has unveiled a thrilling new brand identity that reflects its evolution as a leader in engineered solutions instead of merely a materials provider. Its new identity focuses on its changing role in sectors like electric mobility, renewable energy, energy storage, and advanced electronics.
The launch of the new brand was a milestone occasion, presided over by Chairman Kumar Mangalam Birla and attended by policymakers, business associates, and industry titans.
Kumar Mangalam Birla shared his views, saying, "Hindalco has become a global leader, with 52 plants across 10 nations, contributing to a portfolio of high-value products that power the world economy. We are putting Rs 450 billion into our aluminium, copper, and alumina business, on next-gen, precision-engineered solutions."
The new logo, featuring a contemporary and energetic 'H', symbolizes Hindalco's future-oriented philosophy and its resolve to spearhead India's industrial and green future. The rebranding reflects its aspiration to innovate, acquire the best people, and foster a high-performance culture.
Managing Director Satish Pai underscored, "This is a turning point in our journey. Hindalco is now poised to offer innovative solutions, with an emphasis on sustainability, circularity, and precision. These are the bedrock values of our transformation, to build a legacy that will endure."
Hindalco's innovations in applications such as automotive, aerospace, and packaging are already causing ripples. In electric cars, the company is offering light-weighting materials that are efficient. In packaging, they are leading circular approaches for minimizing waste and enhancing recyclability. The firm is also developing specialized materials for applications in energy storage.
Sustainability continues to be at the core of Hindalco's strategy, with constant initiatives such as India's first e-waste recycling facility and a 100MW Odisha renewable energy project, combining wind, solar, and hydro storage to provide clean power.
For the fifth year running, Hindalco has been named the world's most sustainable aluminium company in the S&P Global Corporate Sustainability Assessment, reflecting its commitment to sustainable practices and alignment with India's net-zero ambitions.
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