Godrej Enterprises Embraces Change with a New Logo and Clear Vision for the Future

 

In a strategic move to carve out a distinct identity following the 127-year-old Godrej Group's split earlier this year, Godrej Enterprises has unveiled a fresh logo. This rebranding is part of a broader strategy to help the company differentiate itself from its sibling entity, Godrej Industries, which continues to use the original logo.

Key Highlights of the Rebranding:

• New Logo Design: The updated logo adopts a minimalist approach, with the cursive "Godrej" retained, as per an agreement between the two factions of the family-run business.
  
  
• Color Shift: The iconic tri-color palette has been replaced with a deep purple hue, signaling a transformation while keeping recognizable elements of the Godrej legacy.
  
  
• Visual Distinction: The new logo is designed to create a clear visual separation between Godrej Enterprises and Godrej Industries, which will help investors and consumers easily differentiate between the two entities.

Why This Matters:

As Jamshyd Godrej, Chairman and Managing Director of Godrej Enterprises, humorously pointed out, the change will help prevent confusion in the market, especially with major product launches in sectors like aerospace that could mistakenly be attributed to the wrong faction.

Godrej Enterprises is a diversified conglomerate with a significant presence across multiple industries, including:

• Aerospace and Defense
• Consumer Products
• Furniture

The company is perhaps best known for its unlisted subsidiary, Godrej & Boyce, which generated revenues of ₹14,574 crore in 2023.

No Immediate IPO Plans:

Despite its scale, Godrej Enterprises has no immediate plans for an Initial Public Offering (IPO) or listing any of its individual businesses. Instead, it will continue to fund its growth through internal resources.

• Nyrika Holkar, Executive Director at Godrej Enterprises, emphasized that the company will remain focused on strengthening its current businesses.
  
  
• Holkar, who is set to become the fourth-generation leader of the company, shared that the rebranding reflects the company's desire to drive innovation and enhance customer experiences.

Growth Potential in Real Estate:

One area of potential growth for Godrej Enterprises lies in real estate. The company holds extensive landholdings, including a large plot in Vikhroli, Mumbai. While they will continue to develop their existing properties, the company is restricted to using its own land for construction projects for the next six years under the family agreement.

As the company navigates its post-split evolution, the rebranding is just one step in an ongoing process of defining its future. According to brand strategy expert Zia Patel, the split was a natural and amicable decision, and the new logo reinforces the dynamic, forward-thinking approach of Godrej Enterprises.

With a new logo, a shifting focus, and a commitment to the values that have defined the company for over a century, Godrej Enterprises is positioning itself for an exciting future, while continuing to honor the legacy of one of India’s most storied business families.

A Strategic Brand Transformation:

Godrej Enterprises' rebranding exemplifies the art of balancing:

• Tradition with Innovation
• Legacy with Modernity
• Continuity with Evolution

At Apppl Combine, we understand the importance of strategic brand transformations and how they play a vital role in ensuring brand resonance and long-term success. Our expertise lies in guiding brands through these transitions, preserving their essence while helping them stay relevant in today’s dynamic market.

Let’s collaborate to elevate yourbrand identity and carve a distinct niche in the competitive landscape. Connect with us today, and let's transform possibilities into realities. Together, we will shape a brand narrative that resonates with your audience, builds trust, and drives sustainable success.

Kerovit Ad Campaign – A Journey to Premium Bathware Success

The Kerovit ad campaign’s journey with Apppl Combine demonstrates the importance of a clear and consistent brand strategy, particularly in competitive markets.

Introduction
Kerovit, launched in 2014 as Kajaria’s premier bathware and sanitaryware brand, quickly became known for its high-quality, innovative products. However, despite these strengths, Kerovit initially faced challenges gaining a prominent place in the competitive premium bathware market in India. As competition intensified, Kerovit struggled with visibility, inconsistent marketing, fragmented online presence, and the absence of a unified brand narrative, all of which impacted its brand equity. Recognizing the need for a structured marketing approach, Kerovit embarked on a transformative ad campaign designed to address these challenges and boost its visibility.

Objective of the Kerovit Ad Campaign
The campaign’s primary objective was to amplify Kerovit’s visibility, emphasizing its unique selling propositions (USPs) and establishing a stronger premium appeal. By crafting a clear and cohesive brand narrative, the goal was to capture consumer attention, build brand momentum, and ultimately position Kerovit as an aspirational yet accessible choice in the bathware sector. This vision required a distinct shift in how the brand communicated its value, ensuring consumers could clearly see Kerovit as a top choice in quality and design without a steep price tag.

Campaign Strategy: The Multi-Content and Films (MCF) Approach
Kerovit’s ad campaign strategy revolved around solidifying the brand's position in the minds of consumers through distinct brand differentiators. The brand introduced the innovative Multi-Content and Films (MCF) strategy—a versatile content model that varied content formats to keep the audience engaged and prevent content fatigue. By curating an array of captivating content types, Kerovit could reach a broader audience while sustaining viewer interest. Coupled with focused digital marketing efforts, this approach allowed the brand to broaden its reach across multiple platforms and engage with consumers meaningfully.

Execution of the Kerovit Ad Campaign
Kerovit launched the “Best Buy Sale” as an initial campaign to highlight its premium offerings at accessible price points. Through four high-impact ad films and extensive digital display ads, the campaign highlighted Kerovit’s unique appeal, attracting substantial consumer interest. This success paved the way for the “Gift a Bathroom” campaign, which featured seven ad films in Hindi, Malayalam, Tamil, Telugu, Bangla, Gujarati, and Marathi. By presenting the idea of gifting a bathroom, the campaign struck an emotional note with consumers, building brand loyalty and expanding Kerovit’s appeal across diverse demographics.

Results
The results of these campaigns were transformative. The brand’s digital initiatives exceeded expectations, achieving a view rate of over 50%—more than double the industry benchmark for similar campaigns. With over 200 million views and engagement rates far surpassing expectations, Kerovit reached new heights of brand recognition, all while keeping costs significantly below industry norms. This robust performance solidified Kerovit’s growth in the premium bathware market, establishing a benchmark for successful branding in this sector.

Conclusion
The Kerovit ad campaign’s journey with Apppl Combine demonstrates the importance of a clear and consistent brand strategy, particularly in competitive markets. By staying true to its brand values and emphasizing the accessibility of premium bathware, Kerovit has successfully repositioned itself as an aspirational brand for modern Indian households. This campaign illustrates the power of emotional storytelling and strategic positioning, paving the way for Kerovit’s continued success

This post was originally published on: Apppl Combine

The Best Marketing Agencies in India for Unforgettable Campaigns

 

In today’s competitive business landscape, marketing is a powerful tool for companies to reach their audiences, build brand loyalty, and create a lasting impression. In India, a country that is both culturally diverse and digitally evolving, the role of innovative marketing agencies has never been more critical. The following agencies are redefining the marketing space with their ability to craft unforgettable campaigns that resonate across traditional and digital platforms.

1. Wunderman Thompson India

Wunderman Thompson is a global leader in digital marketing, known for blending creativity with technology. In India, this agency has pioneered digital transformation and helped brands navigate the fast-paced world of marketing. Their work combines deep consumer insights, cutting-edge technology, and powerful creative ideas to deliver campaigns that not only engage but also drive results.

Notable Campaigns:

• The Truth About Beauty for Unilever
• #MakeTheFuture for Shell

2. JWT India (J. Walter Thompson)

JWT India is one of the oldest and most respected marketing agencies in the country. Their reputation for creating standout campaigns is built on years of expertise, helping brands build trust and visibility. JWT brings creativity and data-driven strategies together to create impactful campaigns across digital, print, and television.

Notable Campaigns:

• #AashirvaadUnite for Aashirvaad
• #ShareTheLoad for Ariel India

3. McCann India

Part of the global McCann network, McCann India is recognized for its ability to create emotionally compelling campaigns that connect brands with their target audiences on a deep level. Their storytelling prowess is coupled with deep market research, making them one of the best when it comes to developing integrated campaigns.

Notable Campaigns:

• #ItTakes2 for Coca-Cola
• Live the Queen’s Life for Britannia Treat

4. Vayeca

Vayeca is a cutting-edge digital marketing agency with a reputation for producing innovative campaigns across social media, digital platforms, and experiential marketing. This agency is particularly known for its ability to create engaging, shareable content that captures the attention of both consumers and influencers.

Notable Campaigns:

• Social media campaigns for Swiggy
• Digital campaigns for Nike India

5. Happy Creative Services

Happy Creative Services prides itself on its quirky and bold campaigns that capture attention and stir up emotions. With a strong focus on digital and social media, Happy Creative has earned a reputation for creating innovative, out-of-the-box marketing that resonates with millennials and Gen Z audiences.

Notable Campaigns:

• Happy to Help for Vodafone
• #HaveYouHeard for Spotify India

6. Kreative Machinez

Kreative Machinez is a leading name in the world of influencer marketing and content creation. They are known for leveraging the power of influencers to craft campaigns that appeal to both mass and niche audiences. They specialize in building long-term relationships between brands and their audience through authentic storytelling.

Notable Campaigns:

• #GoSmart for Realme India
• Influencer campaigns for Myntra

7. Apppl Combine

Apppl Combine is a digital marketing and brand communication agency specializing in innovative, results-driven campaigns across multiple channels. Known for their creativity and data-backed strategies, APPPL excels at creating dynamic campaigns that resonate with target audiences and drive growth for brands.

Notable Campaigns:

• Best Buy Sale for Kerovit
• Gift a Bathroom for Kerovit
• Social media engagement campaigns for e-commerce platforms

8. Schbang

Schbang is one of India’s most talked-about integrated creative agencies, combining brand strategy, creative design, digital marketing, and tech innovations. They are known for their bold and unique campaigns that make use of data-driven insights to optimize performance and achieve high engagement levels.

Notable Campaigns:

• The Impossible Burger for Burger King
• Social media campaigns for OYO Rooms

9. The Glitch

The Glitch is a highly creative, digital-first marketing agency that has made a name for itself by developing visually stunning and emotionally charged campaigns. Known for its vibrant approach, The Glitch has worked with some of the leading brands in India to deliver digital campaigns that are both highly engaging and share-worthy.

Notable Campaigns:

• #ThePowerofYou for Netflix India
• Social media campaigns for Nike India

10. Techmagnate

Techmagnate is a top-rated digital marketing agency based in India, recognized for its expertise in SEO, content marketing, and online reputation management. While they excel in the digital marketing domain, they also deliver results-driven campaigns that significantly improve a brand's visibility and online presence.

Notable Campaigns:

• SEO campaigns for IndiaMART
• Digital media strategies for DLF Group

Conclusion

India is home to a dynamic marketing ecosystem that is constantly evolving. The best marketing agencies in India are not just delivering advertisements; they are crafting powerful, engaging campaigns that create emotional connections, spark conversations, and leave lasting impressions on audiences. Whether you're looking for groundbreaking digital marketing, influencer collaborations, or a classic advertising approach, these agencies are equipped to handle the full spectrum of creative challenges and help you take your brand to new heights. Choose the right partner, and watch as your marketing campaigns become unforgettable!

        This post was originally published on: LinkedIn

A Deep Dive into Kajaria Eternity's Marketing Strategies and Brand Positioning

 

Kajaria Eternity, one of India’s leading Glazed Vitrified Tile (GVT) brands, faced an increasingly complex market landscape. With heightened competition from regional players offering budget-friendly options and shifting consumer preferences, Kajaria needed to establish clear differentiation and reinforce its market leadership. To meet this challenge, the brand sought to revamp its positioning to appeal to both B2B and B2C segments while providing a tangible justification for the premium price of its GVT tiles over traditional ceramic options.

The company engaged APPPL Combine, now also known as the Kajaria marketing agency behind its successful campaigns, to help reposition Kajaria Eternity and deliver a bold, assertive message that would reignite excitement in the market.

The Objective: Revitalizing Kajaria Eternity’s Brand

The primary objective was to establish Kajaria Eternity as the undisputed leader in the GVT category, highlighting the superiority of its products and services over competitors. This strategy was designed to:

• Reinforce Kajaria Eternity’s status as India’s No.1 GVT brand
• Communicate the tangible benefits of GVT tiles to customers who were uncertain about the higher price point compared to ceramic tiles
• Ensure sustained brand visibility and engagement across key touchpoints, both offline and online
• Strengthen Kajaria Eternity’s market presence, especially against emerging regional players

The Strategy: Positioning Kajaria Eternity as India’s GVT Leader

Kajaria Eternity recognized GVT as the fastest-growing segment in the tile industry, with immense potential to capture both quality-conscious consumers and those seeking modern, durable tiles. The brand’s extensive reach, high-quality product range, and impeccable customer service were key elements to focus on in the rebranding effort.

Working with APPPL Combine, Kajaria shifted from its previous, abstract tagline "Tiles Forever" to the assertive "India’s No.1 GVT Brand." This shift helped clearly communicate Kajaria’s leadership in the GVT space, both in India and globally. The strategy also aimed to bridge the perception gap between GVT and ceramic tiles by:

• Highlighting the premium nature of Kajaria Eternity’s GVT offerings
• Underscoring the superior quality, range, and customer-centric services provided by the brand
• Showcasing Kajaria Eternity’s reliability, retail presence, and on-time delivery services

This new positioning was then amplified through a comprehensive multi-channel marketing campaign.

The Execution: A Bold Campaign to Drive Engagement

To maximize impact, Kajaria Eternity leveraged its partnership with APPPL Combine, responsible for its successful marketing initiatives including kajaria Ad Campaigns, to create visually stunning campaigns with celebrity endorsements from Bollywood icons Akshay Kumar and Ranveer Singh. These high-profile endorsements helped lend credibility and appeal to Kajaria Eternity’s message, making it resonate with both B2C and B2B audiences.

Key components of the campaign included:

• Engaging visuals across digital platforms, outdoor hoardings, and retail displays to ensure a consistent and powerful brand presence
• Two targeted B2C ad films focused on the brand’s core values: quality, nationwide reach, customer service, and a modern retail experience
• A nationwide outdoor and in-store hoarding initiative to enhance visibility around Kajaria Eternity retail locations
• Refreshed in-store branding for a seamless, premium shopping experience that aligned with Kajaria’s new positioning

This cohesive, integrated approach helped to establish Kajaria Eternity’s dominance in the GVT market, creating substantial momentum for the brand.

The Results: Reinforced Leadership in the Tile Industry

The revamped positioning and marketing campaign successfully captured the attention of consumers across India, particularly in markets where GVT tiles were still a relatively new concept. By clearly demonstrating the tangible benefits of Kajaria Eternity’s premium GVT offerings, the campaign not only solidified the brand’s leadership but also set a new standard for tile marketing in India.

As a result:

• Kajaria Eternity reinforced its image as India’s No.1 GVT Brand in the eyes of both consumers and trade professionals
• The brand experienced increased brand recall and recognition, particularly in retail outlets and high-visibility digital platforms
• Kajaria’s GVT tiles gained greater consumer acceptance, particularly from those who had been hesitant to opt for the premium-priced tiles

Conclusion: Kajaria Eternity’s New Brand Leadership

With the strategic support of APPPL Combine, Kajaria Eternity was able to reposition itself as a market leader, reinforcing its position as India’s No.1 GVT brand. The campaign’s success demonstrates the power of a well-executed, cohesive marketing strategy that speaks directly to the consumer’s needs and highlights the core benefits of the product.

As competition in the tile industry intensifies, Kajaria Eternity’s approach serves as a benchmark for future tile marketing strategies, showcasing how a clear, value-driven message combined with celebrity endorsements and comprehensive media coverage can create significant brand impact.

If you're looking for the right marketing agency to elevate your brand, APPPL Combine could be the perfect step toward boosting your brand visibility and market leadership.

This post was originally published on: LinkedIn