Consumer’s Choice: That’s What Matters

According to recent studies on consumer behaviour that those consumers who have less knowledge about a product or a brand tend to make the purchase decision based on differences in characteristics or qualities that can be easily compared between options. This study among many others on consumer tastes and changes in preferences provides a deep insight on the consumer in the market.

Product Customization - The Upcoming Trend In Marketing

The new age consumer is fast, smart, and well aware and is able to differentiate between the worth of the brand and the benefit. As the advertising and marketing sector has evolved over the past decade and the customer hasn’t stayed behind.